What Percentage Sign Up For Website Blog Email List WordPress

Email marketing is still the single ideal means to market your business. Better than Facebook ads. What percentage sign up for website blog email list wordpress. It’s much better than Instagram ads because it’s a list you own. Social platforms can simply drop like flies at whenever however your list, that list is yours. Like everything else in business, there is a best way in a wrong way. What percentage sign up for website blog email list wordpress.

 

 

Even if you’re a  complete  novice to this email marketing thing, I’ve got your back here. What percentage sign up for website blog email list wordpress. I’m gon na stroll you with each and every single point you need to understand, not just build deeper connections via email marketing yet exactly how to build that list up to begin with. What percentage sign up for website blog email list wordpress. I’ll reveal you just how to do it as promptly as feasible. There’s a lot to cover below, so let’s just dive right into it.

 

Email Autoresponder – What Percentage Sign Up For Website Blog Email List Wordpress

What percentage sign up for website blog email list wordpress. Step one is to start to construct your list in the first place as well as the very best part of this is you do not also require to have all the various other aspects of your business in place. In order to do this, all you require is one really excellent actionable item of content that you can offer up for, you guessed it, their email address. Now, this is what we call a lead magnet or a freebie. Not a e newsletter, however something that addresses a problem for your ideal customer. What percentage sign up for website blog email list wordpress. It can be anything from a checklist, a resource guide, a multi day challenge, a video, or audio training. It can be basically anything. There are just a couple of requisites here. Initially, it needs to be actionable. Implying it needs to guarantee and also deliver a outcome of some kind, and it requires a actually excellent title.

 

Best Email Software – What Percentage Sign Up For Website Blog Email List Wordpress

I’m telling you the title is most likely one of the most fundamental part. What percentage sign up for website blog email list wordpress. It needs to offer the benefits and also the end result while igniting their interest at the same time. So use terms like experts, secrets, little known tips, simple, or fast. What percentage sign up for website blog email list wordpress. As soon as you’ve picked the best topic title and also format for your lead magnet it’s time to reach service actually creating it. Basically, just assemble all the best sources you can find to research study it and then start creating or scripting it. While you’re doing this, you understand ask yourself as you go, is this activity is it gon na get somebody from where they are currently any closer to where they want to be. Don’t make the actually typical mistake of making your freebie essentially a thinly-veiled sales pitch. You can definitely pitch your services later yet this is not the time for it. What percentage sign up for website blog email list wordpress. The purpose of your lead magnet or a freebie, is simply to obtain the email address and after that you can start building trust fund with your prospective new customer.

 

Best Email Automation Software – What Percentage Sign Up For Website Blog Email List Wordpress

So after you  have actually created your freebie you  require to make a  specialized space for it on your website. What percentage sign up for website blog email list wordpress. Specifically what I imply is a location where people can learn about it as well as actually register for it. I recommend a standalone page for it. One that has a compelling title together with a couple of benefits. It needs to be actually easy to see the email signup box. What percentage sign up for website blog email list wordpress. It must be front and also facility so after that you can make use of the rest of the page to offer much more details to get them actually thrilled concerning it.

 

Best Email Software – What Percentage Sign Up For Website Blog Email List Wordpress

Endorsements can work right here so if you did a great job on your lead magnet you’re certainly going to get some emails regarding it. What percentage sign up for website blog email list wordpress. Once you go real time, people will thanks for it, so maintain those emails so you can repurpose them as social proof.

On your signup page  and also if you  intend to see  exactly how you can  truly easily create an optin page, I  additionally like to  include this email signup section  at the end of  every page of my website. What percentage sign up for website blog email list wordpress. This way no matter what page they  get on, they always have a chance to get on my list.

 

Best Email Optin Software – What Percentage Sign Up For Website Blog Email List Wordpress

So currently we have a way to get people on your list, Currently let’s button gears and chat a bit extra regarding what to do with them as soon as you have them.  What percentage sign up for website blog email list wordpress. The first thing to think of is you need to choose an email delivery platform that’s most likely to auto deliver that lead magnet and after that the email support campaign afterward. What percentage sign up for website blog email list wordpress. You have great deals of selections right here some are free to begin some have a free trial. Some are maximize to a certain variety of subscribers and some are easy to use and also some are actually complicated to utilize. What percentage sign up for website blog email list wordpress. I occur to make use of Drip as well as I like it a great deal but I’m telling you it can obtain really expensive the more individuals you hop on your list. I  have actually got 10,000 now and also I pay near to $200 a month for that. It’s not truly that economical as well as many local business make use of MailChimp even if I assume they do one of the most advertising as well as they’re the type of the most available. What percentage sign up for website blog email list wordpress. They aren’t in fact really easy to use too.

 

Email Campaign – What Percentage Sign Up For Website Blog Email List Wordpress

What I don’t such as concerning MailChimp and it’s actually sort of a big deal, their emails usually get flagged to go into the promotions tab in individuals’s mail carrier. What percentage sign up for website blog email list wordpress. So as opposed to remaining in their main inbox, they obtain sent out to promotions where all the various other you recognize business emails wind up.  What percentage sign up for website blog email list wordpress. What takes place after that is many people do not wind up seeing those emails. So this is up to you. MailChimp is most definitely a far more affordable option but I think directly it  deserves it to pay more to obtain people to actually see your email. What percentage sign up for website blog email list wordpress. Considering that you’re most likely to all the trouble to do this it would certainly be a real shame that individuals not even see them.

 

Email List Builder – What Percentage Sign Up For Website Blog Email List Wordpress

Once you make your choice of email companies, what you need to do is established your freebie distribution email. What percentage sign up for website blog email list wordpress. This is the email that they obtain when they optin to your list and afterwards it instantly gives them the lead magnet. I advise managing this actually merely. Compose a really simple email as if you were sending a really great piece of content to a pal. Just state in the email how it’s gon na help them and then just link to the piece of content right inside the email. What percentage sign up for website blog email list wordpress. So then they have what they signed up for and you’ve obtained a brand new email address.

 

Email Lists – What Percentage Sign Up For Website Blog Email List Wordpress

However presume what, we’re not completed yet. What percentage sign up for website blog email list wordpress. Not also close. The real power of email marketing is not in just supplying the lead magnet, it’s in the repeating that comes later. What percentage sign up for website blog email list wordpress. The idea being they speak with you over and over once again, building a type of relationship with you gradually. This truly is just the beginning of it. So what you want to do after you  have actually supplied the freebie they signed up for, you wish to begin a once a week campaign. I absolutely recommend one a week. I believe that’s a sweet spot that’s not as well frustrating to you or to your list. What percentage sign up for website blog email list wordpress. You don’t intend to have to write emails throughout the day. You’ve got other things to do and they probably do too. So once a week is the timing that I like best. Simply create and also send one full email every week and the most effective part is, you do not need to maintain going permanently with this. So what you do is you compose a collection of emails that can simply be placed on automation. When you’re done they can be sent in order to each brand new subscriber, despite when they signed up for your list. What percentage sign up for website blog email list wordpress. Whether it’s tomorrow or 2 years from now they’re gon na obtain the exact same emails timed out a week apart.

 

Email Marketing Course – What Percentage Sign Up For Website Blog Email List Wordpress

So how many of these emails do you require to write. What percentage sign up for website blog email list wordpress. My general rule here is to think of how much time it generally takes your customer to comprise their mind up if they wish to deal with you or not. From the point where someone concerns your website, for how long does it take them to make up their mind to either choose you or pick a rival. Or make a decision to do absolutely nothing in any way. What percentage sign up for website blog email list wordpress. If that’s 2 weeks, suppose it’s eight months. Whatever that timing often tends to be, that is the number of emails you intend to generate. After that as you write these emails, as well as incidentally, you don’t need to sit down and create them all at once. What percentage sign up for website blog email list wordpress. You can compose them as soon as a week, and afterwards as you add a brand new one to the pile you essentially just add it to the end of the email sequence. Every new customer gets them in the ideal order, each a week apart.

Now let’s discuss what goes inside these emails. What percentage sign up for website blog email list wordpress. Each must have a single focus and once more we’re talking helpful content right here. We’re not talking advertising emails, but you can do any kind of kind of a combination of content. What you can do is, and one email you can link to an article on your blog, or if you have a video on YouTube, you can link to that. Or perhaps you have a podcast so link to it. What percentage sign up for website blog email list wordpress. Every brand new episode you come up with, or it can be actually simple and also simply be a truly brief tip in the email itself.

 

Email Marketing Tips – What Percentage Sign Up For Website Blog Email List Wordpress

You don’t in fact have to come up with all this content on your own either you can just link to other articles or various other podcasts or videos that you had nothing to do with creating. What percentage sign up for website blog email list wordpress. You’re not declaring credit history for them, you’re simply connecting to them and telling them why this particular item of content would certainly be helpful for them to read.

What percentage sign up for website blog email list wordpress. Allow’s chat design momentarily, so all of these email providers you understand Drip, MailChimp, they include these actually beautiful templates.  What percentage sign up for website blog email list wordpress. They can be tempting to utilize due to the fact that you assume that they are gon na make you stumble upon as truly polished and it’s simply one of those kind of attractive things businesses like to benefit from. However really, you intend to withstand the lure to do that. Instead of sending out these truly sort of polished corporate looking emails, you want to design your emails really clearly. What percentage sign up for website blog email list wordpress. Like you’re writing it to a good friend instead of a firm sending spam. The various other point to feel free to make use of is photos, yet you intend to use them wisely and you wish to utilize them kind of moderately because photos can trigger that spam folder or the promotions folder. What percentage sign up for website blog email list wordpress. If you go overboard with them. If I’m connecting to a video inside the email, I’ll consist of a great little thumbnail of the video and link it right to it.

 

Email Marketing – What Percentage Sign Up For Website Blog Email List Wordpress

That’s the  style part, what  concerning the email tone. What percentage sign up for website blog email list wordpress. One more huge mistake a lot of people make is by trying to write these emails very corporate, really professionally, they think that’s gon na make them discover in such a way that people are gon na be more attracted to collaborate with you. What percentage sign up for website blog email list wordpress. Honestly, it’s the opposite. Pleasant is words right here. That chooses your website as well, yet it goes particularly for email. What percentage sign up for website blog email list wordpress. Do not attempt to compose like a firm, try to compose like a individual.

There’s such a  pattern  now  however  individuals are  picking  an increasing number of to  collaborate with businesses based on  individuals that they  intend to work with. What percentage sign up for website blog email list wordpress. Not since oh this business’s one of the most expert company, also when you’re talking legal representatives and medical professionals. What percentage sign up for website blog email list wordpress. Individuals respond to real humans. So utilize emojis if it’s appropriate and also definitely separate your message right into actually short paragraphs, and also usage checklists in it. What percentage sign up for website blog email list wordpress. If they make good sense, it just helps to break everything up no one ever before wishes to check out a huge wall surface of text.

You might be thinking, so I’m sending all this useful content when is it time for me to in fact make some money right here and also offer my services. What percentage sign up for website blog email list wordpress. There’s definitely a time and a area to do that. My regulation here is, one out of every 4 emails can be simply promotional so you send out three really action packed handy content emails, trying to build that connection with them like a handy relied on guide, and after that you send one. What percentage sign up for website blog email list wordpress. However what I such as to do here, is make it sound like you’re a good friend doing them a solid favor. Letting them understand about something you can help them with. Those emails are of pure value.

Email List Marketing – What Percentage Sign Up For Website Blog Email List Wordpress

I likewise assume it’s fine to shut those emails out with your signature adhered to by a PS that includes what I would think about, a really kind of soft close or a light sales pitch. What percentage sign up for website blog email list wordpress. Something like, if you intend to see just how I can help you start, I   would certainly enjoy to talk to you, just click on this link to establish a one on one consultation. What percentage sign up for website blog email list wordpress. Something like that doesn’t feel intrusive, it actually seems like you’re helping them.

 Allow’s  speak about subject lines. Subject lines are arguably  one of the most  integral part of your whole email marketing campaign. What percentage sign up for website blog email list wordpress. The right subject line makes the difference between getting it opened or just having it being in that inbox never ever to be checked out. What percentage sign up for website blog email list wordpress. I really advise investing equally as much time on the subject line as the whole email itself. I know it appears crazy yet I do really suggest creating 5 to 10 subject lines for each email and it’s really asking yourself which of these really feels the most clickable. What percentage sign up for website blog email list wordpress. There are many kinds of subject lines that function exceptionally well and also I did make a whole video regarding the ones that I personally understand to work the most effective. So make a decision which of those confirmed subject line solutions you intend to put to good use. What percentage sign up for website blog email list wordpress.

What Percentage Sign Up For Website Blog Email List WordPress

Email marketing is still the single ideal method to market your business. Much better than Facebook ads. What percentage sign up for website blog email list wordpress. It’s much better than Instagram ads since it’s a list you own. Social systems can just go down like flies at at any time yet your list, that list is yours. Like everything else in business, there is a appropriate method a upside down. What percentage sign up for website blog email list wordpress.

 

 

Even if you’re a total newbie to this email marketing thing, I’ve got your back  below. What percentage sign up for website blog email list wordpress. I’m gon na walk you via each and every single point you require to recognize, not just construct much deeper connections with email marketing however just how to construct that list up in the first place. What percentage sign up for website blog email list wordpress. I’ll reveal you just how to do it as promptly as possible. There’s a whole lot to cover right here, so let’s simply dive right into it.

 

Email Autoresponder – What Percentage Sign Up For Website Blog Email List Wordpress

What percentage sign up for website blog email list wordpress. Step one is to begin to build your list in the first place and also the very best part of this is you do not also require to have all the various other elements of your business in position. In order to do this, all you need is one actually terrific actionable piece of content that you can offer up for, you presumed it, their email address. Currently, this is what we call a lead magnet or a freebie. Not a e newsletter, but something that resolves a issue for your perfect customer. What percentage sign up for website blog email list wordpress. It can be anything from a list, a resource guide, a multi day challenge, a video, or audio training. It can be pretty much anything. There are simply a number of essentials right here. Initially, it has to be actionable. Meaning it has to promise and also deliver a outcome of some kind, and it requires a actually excellent title.

 

Best Email Software – What Percentage Sign Up For Website Blog Email List Wordpress

I’m informing you the title is most likely one of the most integral part. What percentage sign up for website blog email list wordpress. It needs to offer the benefits as well as the end outcome while igniting their inquisitiveness at the same time. So make use of terms like experts, secrets, little known tips, simple, or fast. What percentage sign up for website blog email list wordpress. Once you  have actually selected the very best topic title as well as format for your lead magnet it’s time to get to work with really developing it. Generally, just compile all the most effective sources you can find to study it and afterwards begin composing or scripting it. While you’re doing this, you understand ask on your own as you go, is this activity is it gon na obtain a person where they are currently any closer to where they intend to be. Don’t make the truly common blunder of making your freebie basically a thinly-veiled sales pitch. You can certainly pitch your services later on however this is not the time for it. What percentage sign up for website blog email list wordpress. The function of your lead magnet or a freebie, is simply to obtain the email address and then you can begin building trust with your possible brand-new customer.

 

Best Email Automation Software – What Percentage Sign Up For Website Blog Email List Wordpress

So after you’ve  developed your freebie you  require to make a  devoted space for it on your website. What percentage sign up for website blog email list wordpress. Especially what I indicate is a location where individuals can learn about it and actually enroll in it. I suggest a standalone page for it. One that has a compelling title along with a few benefits. It requires to be really very easy to see the email signup box. What percentage sign up for website blog email list wordpress. It should be front as well as facility so then you can make use of the remainder of the page to offer a lot more details to obtain them truly delighted about it.

 

Best Email Software – What Percentage Sign Up For Website Blog Email List Wordpress

Reviews can work right here so if you did a great work on your lead magnet you’re most definitely going to get some emails regarding it. What percentage sign up for website blog email list wordpress. As soon as you go online, individuals will thanks for it, so keep those emails so you can repurpose them as social proof.

On your signup page  as well as if you want to see how you can  truly easily create an optin page, I also like to add this email signup  area  at the end of  each and every single page of my website. What percentage sign up for website blog email list wordpress. This way whatever page they’re on, they constantly have a chance to hop on my list.

 

Best Email Optin Software – What Percentage Sign Up For Website Blog Email List Wordpress

So currently we have a way to get people on your list, Currently let’s switch equipments as well as chat a little bit more concerning what to do with them once you have them.  What percentage sign up for website blog email list wordpress. The first thing to think about is you have to choose an email delivery platform that’s going to auto deliver that lead magnet and afterwards the email nurture campaign later. What percentage sign up for website blog email list wordpress. You have great deals of selections right here some are free to begin some have a free trial. Some are free up to a specific variety of subscribers and some are easy to use as well as some are really intricate to use. What percentage sign up for website blog email list wordpress. I happen to use Drip as well as I like it a whole lot however I’m telling you it can obtain actually expensive the even more individuals you get on your list. I’ve got 10,000 currently and also I pay near $200 a month for that. It’s not truly that cheap and also a lot of local business use MailChimp just because I assume they do one of the most advertising and also they’re the type of one of the most around. What percentage sign up for website blog email list wordpress. They aren’t actually really easy to use also.

 

Email Campaign – What Percentage Sign Up For Website Blog Email List Wordpress

What I do not such as about MailChimp and it’s really sort of a big deal, their emails typically obtain flagged to go into the promotions tab in people’s mail company. What percentage sign up for website blog email list wordpress. So as opposed to remaining in their main inbox, they get sent to promotions where all the various other you recognize business emails wind up.  What percentage sign up for website blog email list wordpress. What takes place after that is most people do not wind up seeing those emails. So this depends on you. MailChimp is definitely a a lot more economical option however I think directly it’s worth it to pay even more to obtain people to really see your email. What percentage sign up for website blog email list wordpress. Given that you’re going to all the difficulty to do this it would certainly be a actual pity that individuals not also see them.

 

Email List Builder – What Percentage Sign Up For Website Blog Email List Wordpress

Once you make your choice of email service providers, what you require to do is established your freebie distribution email. What percentage sign up for website blog email list wordpress. This is the email that they obtain when they optin to your list and then it automatically provides the lead magnet. I advise managing this actually merely. Write a actually simple email as if you were sending a actually great piece of content to a good friend. Just reiterate in the email exactly how it’s gon na help them and then just link to the piece of content right inside the email. What percentage sign up for website blog email list wordpress. So after that they have what they signed up for and you  have actually got a new email address.

 

Email Lists – What Percentage Sign Up For Website Blog Email List Wordpress

But guess what, we’re not completed yet. What percentage sign up for website blog email list wordpress. Not even close. The actual power of email marketing is not in just delivering the lead magnet, it’s in the rep that comes later. What percentage sign up for website blog email list wordpress. The concept being they hear from you over and over again, building a kind of connection with you in time. This truly is just the start of it. So what you intend to do after you  have actually provided the freebie they signed up for, you intend to start a once a week campaign. I certainly recommend one a week. I think that’s a sweet spot that’s not as well frustrating to you or to your list. What percentage sign up for website blog email list wordpress. You don’t intend to have to compose emails throughout the day. You’ve obtained other points to do and also they probably do too. So when a week is the timing that I like best. Simply write as well as send out one complete email every week and the very best part is, you do not have to keep going for life with this. So what you do is you compose a collection of emails that can simply be placed on automation. When you’re done they can be sent in order to each new client, despite when they registered for your list. What percentage sign up for website blog email list wordpress. Whether it’s tomorrow or two years from now they’re gon na get the very same emails timed out a week apart.

 

Email Marketing Course – What Percentage Sign Up For Website Blog Email List Wordpress

So how many of these emails do you require to write. What percentage sign up for website blog email list wordpress. My general rule below is to think about for how long it typically takes your client to comprise their mind up if they want to collaborate with you or otherwise. From the point where somebody concerns your website, the length of time does it take them to make up their mind to either pick you or pick a competitor. Or decide to do absolutely nothing in any way. What percentage sign up for website blog email list wordpress. If that’s two weeks, what if it’s eight months. Whatever that timing often tends to be, that is the number of emails you want to come up with. After that as you write these emails, as well as by the way, you don’t have to sit down and also write them all at once. What percentage sign up for website blog email list wordpress. You can write them when a week, and afterwards as you include a new one to the pile you generally just add it throughout of the email sequence. Every brand new subscriber obtains them in the appropriate order, each a week apart.

Now allow’s discuss what goes inside these emails. What percentage sign up for website blog email list wordpress. Each ought to have a single focus and once again we’re talking helpful content right here. We’re not talking marketing emails, yet you can do any kind of type of a mix of content. What you can do is, and also one email you can link to an write up on your blog, or if you have a video on YouTube, you can link to that. Or perhaps you have a podcast so link to it. What percentage sign up for website blog email list wordpress. Every new episode you come up with, or it can be actually simple and also just be a truly brief suggestion in the email itself.

 

Email Marketing Tips – What Percentage Sign Up For Website Blog Email List Wordpress

You do not actually need to come up with all this content yourself either you can simply link to various other short articles or various other podcasts or video clips that you had nothing to do with creating. What percentage sign up for website blog email list wordpress. You’re not asserting credit scores for them, you’re just connecting to them and telling them why this specific item of content would certainly be advantageous for them to check out.

What percentage sign up for website blog email list wordpress. Allow’s talk design momentarily, so every one of these email carriers you recognize Drip, MailChimp, they feature these really attractive templates.  What percentage sign up for website blog email list wordpress. They can be appealing to make use of due to the fact that you believe that they are gon na make you come across as actually polished as well as it’s simply one of those type of sexy points companies like to make use of. However really, you intend to withstand the temptation to do that. As opposed to sending these actually sort of polished corporate looking emails, you intend to style your emails really clearly. What percentage sign up for website blog email list wordpress. Like you’re composing it to a close friend rather than a corporation sending spam. The other thing to feel free to use is images, but you wish to utilize them wisely as well as you want to utilize them type of moderately because photos can cause that spam folder or the promotions folder. What percentage sign up for website blog email list wordpress. If you go overboard with them. If I’m connecting to a video inside the email, I’ll include a good little thumbnail of the video and also link it right to it.

 

Email Marketing – What Percentage Sign Up For Website Blog Email List Wordpress

That’s the  layout  component, what  regarding the email tone. What percentage sign up for website blog email list wordpress. Another huge mistake a great deal of individuals make is by attempting to compose these emails extremely corporate, extremely professionally, they assume that’s gon na make them stumble upon in a way that individuals are gon na be extra drawn to work with you. What percentage sign up for website blog email list wordpress. Truthfully, it’s the opposite. Friendly is the word below. That chooses your website as well, but it goes specifically for email. What percentage sign up for website blog email list wordpress. Do not attempt to compose like a firm, try to create like a individual.

There’s such a  fad  today  yet people are  picking more and more to  collaborate with businesses  based upon  individuals that they want to  deal with. What percentage sign up for website blog email list wordpress. Not because oh this company’s the most professional company, even when you’re speaking legal representatives and doctors. What percentage sign up for website blog email list wordpress. Individuals respond to real human beings. So use emojis if it’s appropriate as well as certainly break up your message right into truly brief paragraphs, and also usage lists in it. What percentage sign up for website blog email list wordpress. If they make sense, it just assists to damage it all up no one ever before wants to review a large wall of text.

You might be believing, so I’m sending out all this valuable content when is it time for me to in fact make some money right here as well as market my services. What percentage sign up for website blog email list wordpress. There’s definitely a time and also a place to do that. My rule right here is, one out of every four emails can be purely advertising so you send out 3 really action packed helpful content emails, attempting to develop that connection with them like a helpful trusted guide, and then you send one. What percentage sign up for website blog email list wordpress. However what I such as to do right here, is make it seem like you’re a pal doing them a solid favor. Letting them know about something you can help them with. Those emails are of pure value.

Email List Marketing – What Percentage Sign Up For Website Blog Email List Wordpress

I additionally believe it’s great to close those emails out with your signature followed by a PS that includes what I would think about, a really sort of soft close or a light sales pitch. What percentage sign up for website blog email list wordpress. Something like, if you intend to see exactly how I can aid you get going, I   would certainly like to speak with you, just visit this site to set up a individually consultation. What percentage sign up for website blog email list wordpress. Something like that does not feel invasive, it really seems like you’re helping them.

 Allow’s  discuss subject lines. Subject lines are  probably the most  fundamental part of your whole email marketing campaign. What percentage sign up for website blog email list wordpress. The right subject line makes the distinction in between getting it opened up or simply having it sit in that inbox never ever to be reviewed. What percentage sign up for website blog email list wordpress. I in fact advise investing equally as much time on the subject line as the whole email itself. I know it appears crazy yet I do in fact suggest creating 5 to 10 subject lines for each email as well as it’s actually asking on your own which of these feels the most clickable. What percentage sign up for website blog email list wordpress. There are numerous kinds of subject lines that work remarkably well and I did make a entire video concerning the ones that I directly understand to function the best. So make a decision which of those verified subject line solutions you want to put to good use. What percentage sign up for website blog email list wordpress.