What Are The Best Email Marketing Tools For Purchased Lists?

Email marketing is still the solitary ideal way to market your business. Better than Facebook ads. What are the best email marketing tools for purchased lists?. It’s much better than Instagram ads due to the fact that it’s a list you own. Social platforms can just drop like flies at any time but your list, that list is your own. Like everything else in business, there is a appropriate method a wrong way. What are the best email marketing tools for purchased lists?.

 

 

Even if you’re a  complete newbie to this email marketing  point, I  have actually  obtained your back here. What are the best email marketing tools for purchased lists?. I’m gon na stroll you with each and every single point you require to understand, not just build much deeper connections via email marketing but just how to construct that list up in the first place. What are the best email marketing tools for purchased lists?. I’ll show you just how to do it as promptly as possible. There’s a great deal to cover right here, so let’s just dive right into it.

 

Email Autoresponder – What Are The Best Email Marketing Tools For Purchased Lists?

What are the best email marketing tools for purchased lists?. Step one is to begin to develop your list to begin with and the most effective part of this is you don’t even need to have all the various other elements of your business in position. In order to do this, all you need is one really great actionable piece of content that you can provide for, you guessed it, their email address. Currently, this is what we call a lead magnet or a freebie. Not a e newsletter, but something that addresses a issue for your excellent customer. What are the best email marketing tools for purchased lists?. It can be anything from a checklist, a resource guide, a multi day challenge, a video, or audio training. It can be practically anything. There are simply a number of essentials here. Initially, it needs to be workable. Suggesting it has to assure and also deliver a result of some kind, and it needs a truly fantastic title.

 

Best Email Software – What Are The Best Email Marketing Tools For Purchased Lists?

I’m telling you the title is possibly the most fundamental part. What are the best email marketing tools for purchased lists?. It has to market the benefits as well as completion result while igniting their curiosity at the same time. So make use of terms like experts, secrets, obscure tips, simple, or fast. What are the best email marketing tools for purchased lists?. When you’ve chosen the most effective topic title and format for your lead magnet it’s time to get to work with in fact developing it. Basically, just compile all the best resources you can discover to research study it and after that start creating or scripting it. While you’re doing this, you understand ask on your own as you go, is this activity is it gon na get someone from where they are currently any closer to where they want to be. Don’t make the really common error of making your freebie generally a thinly-veiled sales pitch. You can absolutely pitch your services later but this is not the time for it. What are the best email marketing tools for purchased lists?. The purpose of your lead magnet or a freebie, is just to obtain the email address and then you can begin building trust fund with your potential brand-new customer.

 

Best Email Automation Software – What Are The Best Email Marketing Tools For Purchased Lists?

So after you’ve created your freebie you need to make a  committed space for it on your website. What are the best email marketing tools for purchased lists?. Specifically what I mean is a location where individuals can find out about it and also in fact sign up for it. I advise a standalone page for it. One that has a compelling title in addition to a couple of benefits. It needs to be truly simple to see the email signup box. What are the best email marketing tools for purchased lists?. It needs to be front and also center so then you can make use of the rest of the page to give a lot more details to get them actually thrilled regarding it.

 

Best Email Software – What Are The Best Email Marketing Tools For Purchased Lists?

Reviews can work right here so if you did a good task on your lead magnet you’re certainly going to get some emails regarding it. What are the best email marketing tools for purchased lists?. As soon as you go online, individuals will certainly thank you for it, so keep those emails so you can repurpose them as social proof.

On your signup page  as well as if you want to see  exactly how you can really easily create an optin page, I  additionally like to add this email signup  area at the bottom of every single page of my website. What are the best email marketing tools for purchased lists?. By doing this regardless of what page they  get on, they constantly have a possibility to hop on my list.

 

Best Email Optin Software – What Are The Best Email Marketing Tools For Purchased Lists?

So currently we have a method to get people on your list, Now allow’s switch equipments and also talk a little more about what to do with them when you have them.  What are the best email marketing tools for purchased lists?. The first thing to think about is you need to choose an email delivery platform that’s going to auto deliver that lead magnet and then the email nurture campaign later. What are the best email marketing tools for purchased lists?. You have lots of choices here some are free to start some have a free trial. Some are liberate to a particular number of subscribers and also some are easy to use and also some are actually complex to utilize. What are the best email marketing tools for purchased lists?. I take place to use Drip as well as I like it a whole lot however I’m telling you it can obtain truly pricey the more people you jump on your list. I’ve obtained 10,000 now and also I pay close to $200 a month for that. It’s not actually that low cost as well as many small businesses utilize MailChimp even if I think they do the most advertising as well as they’re the type of the most out there. What are the best email marketing tools for purchased lists?. They aren’t actually truly easy to use also.

 

Email Campaign – What Are The Best Email Marketing Tools For Purchased Lists?

What I don’t like about MailChimp as well as it’s actually type of a big deal, their emails typically obtain flagged to go into the promotions tab in people’s mail supplier. What are the best email marketing tools for purchased lists?. So instead of remaining in their primary inbox, they get sent out to promotions where all the various other you know business emails end up.  What are the best email marketing tools for purchased lists?. What takes place then is most people don’t end up seeing those emails. So this depends on you. MailChimp is certainly a far more affordable option however I believe directly it  deserves it to pay more to obtain people to really see your email. What are the best email marketing tools for purchased lists?. Because you’re going to all the problem to do this it would be a real embarassment that individuals not even see them.

 

Email List Builder – What Are The Best Email Marketing Tools For Purchased Lists?

When you make your selection of email service providers, what you need to do is set up your freebie distribution email. What are the best email marketing tools for purchased lists?. This is the email that they obtain when they optin to your list and then it immediately provides the lead magnet. I recommend handling this truly merely. Create a truly simple email as if you were sending a truly great item of content to a friend. Simply reiterate in the email exactly how it’s gon na help them and then simply link to the piece of content right inside the email. What are the best email marketing tools for purchased lists?. So then they have what they enrolled in as well as you  have actually obtained a brand new email address.

 

Email Lists – What Are The Best Email Marketing Tools For Purchased Lists?

But guess what, we’re not ended up yet. What are the best email marketing tools for purchased lists?. Not also shut. The genuine power of email marketing is not in just supplying the lead magnet, it’s in the repetition that comes afterward. What are the best email marketing tools for purchased lists?. The suggestion being they speak with you over and over once more, building a sort of connection with you with time. This genuinely is just the start of it. So what you intend to do after you’ve supplied the freebie they enrolled in, you want to begin a regular campaign. I most definitely suggest one a week. I believe that’s a wonderful spot that’s not too overwhelming to you or to your list. What are the best email marketing tools for purchased lists?. You do not wish to need to create emails all day. You’ve got various other points to do and they possibly do as well. So as soon as a week is the timing that I like best. Simply compose and send out one complete email weekly and also the most effective component is, you do not have to keep going permanently with this. So what you do is you compose a series of emails that can just be put on automation. When you’re done they can be sent out in order to each brand new client, despite when they registered for your list. What are the best email marketing tools for purchased lists?. Whether it’s tomorrow or more years from currently they’re gon na get the exact same emails timed out a week apart.

 

Email Marketing Course – What Are The Best Email Marketing Tools For Purchased Lists?

So the amount of of these emails do you need to compose. What are the best email marketing tools for purchased lists?. My rule of thumb here is to consider how much time it typically takes your client to make up their mind up if they wish to work with you or not. From the factor where someone pertains to your website, the length of time does it take them to compose their mind to either choose you or pick a rival. Or choose to do nothing in any way. What are the best email marketing tools for purchased lists?. If that’s 2 weeks, what if it’s 8 months. Whatever that timing tends to be, that is the number of emails you want to create. After that as you write these emails, as well as incidentally, you don’t need to take a seat as well as compose them at one time. What are the best email marketing tools for purchased lists?. You can create them when a week, and after that as you include a brand new one to the stack you primarily just add it to the end of the email sequence. Every brand new client gets them in the ideal order, each a week apart.

Now allow’s talk about what goes inside these emails. What are the best email marketing tools for purchased lists?. Each ought to have a single emphasis and once again we’re talking valuable content right here. We’re not chatting marketing emails, but you can do any kind of kind of a mix of content. What you can do is, as well as one email you can link to an write up on your blog, or if you have a video on YouTube, you can link to that. Or maybe you have a podcast so link to it. What are the best email marketing tools for purchased lists?. Every brand new episode you develop, or it can be really simple as well as simply be a truly short pointer in the email itself.

 

Email Marketing Tips – What Are The Best Email Marketing Tools For Purchased Lists?

You don’t actually need to develop all this content yourself either you can simply link to other short articles or other podcasts or video clips that you had nothing to do with creating. What are the best email marketing tools for purchased lists?. You’re not asserting credit scores for them, you’re simply linking to them as well as telling them why this particular item of content would certainly be advantageous for them to read.

What are the best email marketing tools for purchased lists?. Let’s talk layout momentarily, so every one of these email service providers you recognize Drip, MailChimp, they come with these actually appealing templates.  What are the best email marketing tools for purchased lists?. They can be tempting to utilize due to the fact that you believe that they are gon na make you come across as truly polished and it’s just one of those kind of sexy things services like to make use of. Yet truly, you want to stand up to the lure to do that. As opposed to sending these actually sort of polished corporate looking emails, you want to style your emails very plainly. What are the best email marketing tools for purchased lists?. Like you’re creating it to a buddy instead of a company sending out spam. The various other thing to do not hesitate to use is photos, however you want to use them carefully and you wish to use them sort of sparingly due to the fact that photos can trigger that spam folder or the promotions folder. What are the best email marketing tools for purchased lists?. If you overdo it with them. If I’m linking to a video inside the email, I’ll include a good little thumbnail of the video and also link it right to it.

 

Email Marketing – What Are The Best Email Marketing Tools For Purchased Lists?

That’s the  style  component, what  regarding the email tone. What are the best email marketing tools for purchased lists?. An additional big blunder a lot of people make is by trying to write these emails really corporate, very properly, they assume that’s gon na make them stumble upon in a way that individuals are gon na be much more attracted to work with you. What are the best email marketing tools for purchased lists?. Honestly, it’s the contrary. Pleasant is the word here. That chooses your website as well, yet it goes especially for email. What are the best email marketing tools for purchased lists?. Do not try to compose like a firm, attempt to create like a individual.

There’s such a  fad right now  yet people are  selecting  a growing number of to work with  organizations based on the people that they  wish to  deal with. What are the best email marketing tools for purchased lists?. Not since oh this company’s one of the most professional business, also when you’re talking lawyers and also physicians. What are the best email marketing tools for purchased lists?. Individuals react to real humans. So use emojis if it’s appropriate as well as absolutely separate your message into really brief paragraphs, as well as use checklists in it. What are the best email marketing tools for purchased lists?. If they make sense, it just helps to break it all up no one ever before wants to read a large wall surface of text.

You may be thinking, so I’m sending all this helpful content when is it time for me to actually make some money below and also market my services. What are the best email marketing tools for purchased lists?. There’s definitely a time and also a area to do that. My guideline here is, one out of every four emails can be totally marketing so you send out three really action packed valuable content emails, attempting to construct that connection with them like a useful relied on guide, and then you send one. What are the best email marketing tools for purchased lists?. But what I like to do here, is make it sound like you’re a close friend doing them a solid support. Letting them learn about something you can help them with. Those emails are of pure worth.

Email List Marketing – What Are The Best Email Marketing Tools For Purchased Lists?

I also think it’s great to close those emails out with your signature followed by a PS that includes what I would consider, a really type of soft close or a light sales pitch. What are the best email marketing tools for purchased lists?. Something like, if you intend to see exactly how I can help you get started, I   would certainly enjoy to talk to you, simply visit this site to set up a individually examination. What are the best email marketing tools for purchased lists?. Something like that doesn’t really feel invasive, it actually seems like you’re helping them.

 Allow’s  discuss subject lines. Subject lines are  perhaps  one of the most  fundamental part of your  entire email marketing campaign. What are the best email marketing tools for purchased lists?. The right subject line makes the difference in between getting it opened or simply having it sit in that inbox never to be reviewed. What are the best email marketing tools for purchased lists?. I really advise costs equally as much time on the subject line as the entire email itself. I understand it appears crazy but I do actually recommend developing 5 to 10 subject lines for every email and also it’s really asking yourself which of these really feels one of the most clickable. What are the best email marketing tools for purchased lists?. There are many sort of subject lines that function extremely well and I did make a whole video about the ones that I directly recognize to function the best. So make a decision which of those shown subject line solutions you want to put to good use. What are the best email marketing tools for purchased lists?.

What Are The Best Email Marketing Tools For Purchased Lists?

Email marketing is still the solitary ideal means to market your business. Much better than Facebook ads. What are the best email marketing tools for purchased lists?. It’s better than Instagram ads due to the fact that it’s a list you own. Social systems can simply go down like flies at whenever however your list, that list is your own. Like whatever else in business, there is a best way in a upside down. What are the best email marketing tools for purchased lists?.

 

 

Even if you’re a  overall  novice to this email marketing thing, I  have actually  obtained your back  right here. What are the best email marketing tools for purchased lists?. I’m gon na stroll you via every thing you require to understand, not just build much deeper links via email marketing but just how to develop that list up in the first place. What are the best email marketing tools for purchased lists?. I’ll show you exactly how to do it as promptly as feasible. There’s a great deal to cover right here, so let’s simply dive right into it.

 

Email Autoresponder – What Are The Best Email Marketing Tools For Purchased Lists?

What are the best email marketing tools for purchased lists?. Step one is to begin to develop your list in the first place and also the best part of this is you don’t even need to have all the various other aspects of your business in place. In order to do this, all you require is one really great workable item of content that you can offer up for, you presumed it, their email address. Now, this is what we call a lead magnet or a freebie. Not a newsletter, but something that fixes a issue for your excellent customer. What are the best email marketing tools for purchased lists?. It can be anything from a list, a resource guide, a multi day challenge, a video, or audio training. It can be basically anything. There are simply a couple of requireds below. First, it needs to be workable. Suggesting it needs to guarantee as well as deliver a outcome of some kind, and also it needs a actually great title.

 

Best Email Software – What Are The Best Email Marketing Tools For Purchased Lists?

I’m informing you the title is possibly one of the most fundamental part. What are the best email marketing tools for purchased lists?. It needs to market the benefits and also completion result while igniting their inquisitiveness at the same time. So make use of terms like experts, secrets, obscure tips, simple, or fast. What are the best email marketing tools for purchased lists?. As soon as you’ve picked the best topic title and format for your lead magnet it’s time to reach work with in fact developing it. Essentially, simply compile all the very best sources you can find to study it and then start writing or scripting it. While you’re doing this, you recognize ask on your own as you go, is this action is it gon na get somebody where they are currently any closer to where they intend to be. Don’t make the truly usual blunder of making your freebie basically a thinly-veiled sales pitch. You can absolutely pitch your services later however this is not the moment for it. What are the best email marketing tools for purchased lists?. The function of your lead magnet or a freebie, is just to obtain the email address and then you can start building count on with your prospective new customer.

 

Best Email Automation Software – What Are The Best Email Marketing Tools For Purchased Lists?

So after you’ve  developed your freebie you need to make a  devoted space for it on your website. What are the best email marketing tools for purchased lists?. Especially what I imply is a location where people can find out about it and really register for it. I advise a standalone page for it. One that has a compelling title together with a few benefits. It needs to be truly simple to see the email signup box. What are the best email marketing tools for purchased lists?. It needs to be front as well as facility so then you can utilize the rest of the page to give much more details to obtain them really delighted regarding it.

 

Best Email Software – What Are The Best Email Marketing Tools For Purchased Lists?

Testimonies can work right here so if you did a excellent work on your lead magnet you’re certainly going to get some emails regarding it. What are the best email marketing tools for purchased lists?. Once you go real time, individuals will certainly thank you for it, so keep those emails so you can repurpose them as social proof.

On your signup page  and also if you  wish to see  exactly how you can really easily create an optin page, I  likewise like to  include this email signup  area  at the end of  every page of my website. What are the best email marketing tools for purchased lists?. That way no matter what page they  get on, they constantly have a opportunity to jump on my list.

 

Best Email Optin Software – What Are The Best Email Marketing Tools For Purchased Lists?

So now we have a method to get individuals on your list, Currently let’s switch gears and also talk a bit much more about what to do with them when you have them.  What are the best email marketing tools for purchased lists?. The first thing to think of is you have to choose an email delivery platform that’s going to auto deliver that lead magnet and after that the email support campaign later. What are the best email marketing tools for purchased lists?. You have great deals of selections right here some are free to begin some have a free trial. Some are free up to a certain variety of subscribers as well as some are easy to use and also some are truly intricate to make use of. What are the best email marketing tools for purchased lists?. I happen to make use of Drip and also I like it a great deal but I’m informing you it can obtain truly expensive the even more people you get on your list. I  have actually obtained 10,000 currently and also I pay close to $200 a month for that. It’s not really that cheap as well as most small businesses make use of MailChimp just because I believe they do the most advertising and they’re the type of one of the most around. What are the best email marketing tools for purchased lists?. They aren’t actually truly easy to use as well.

 

Email Campaign – What Are The Best Email Marketing Tools For Purchased Lists?

What I do not like about MailChimp and it’s actually sort of a big deal, their emails normally obtain flagged to go into the promotions tab in people’s mail company. What are the best email marketing tools for purchased lists?. So as opposed to remaining in their main inbox, they obtain sent out to promotions where all the other you understand business emails wind up.  What are the best email marketing tools for purchased lists?. What happens after that is lots of people don’t end up seeing those emails. So this is up to you. MailChimp is most definitely a a lot more cost effective option but I think directly it’s worth it to pay even more to obtain people to actually see your email. What are the best email marketing tools for purchased lists?. Considering that you’re most likely to all the trouble to do this it would certainly be a actual shame that people not also see them.

 

Email List Builder – What Are The Best Email Marketing Tools For Purchased Lists?

Once you make your option of email service providers, what you need to do is set up your freebie distribution email. What are the best email marketing tools for purchased lists?. This is the email that they get when they optin to your list and then it instantly gives them the lead magnet. I suggest handling this really just. Write a actually simple email as if you were sending out a truly great item of content to a buddy. Just repeat in the email just how it’s gon na help them and then simply link to the item of content right inside the email. What are the best email marketing tools for purchased lists?. So then they have what they enrolled in and also you’ve obtained a new email address.

 

Email Lists – What Are The Best Email Marketing Tools For Purchased Lists?

Yet think what, we’re not completed yet. What are the best email marketing tools for purchased lists?. Not also shut. The real power of email marketing is not in just providing the lead magnet, it’s in the repeating that comes afterward. What are the best email marketing tools for purchased lists?. The idea being they learn through you over and over once more, building a type of partnership with you over time. This truly is just the start of it. So what you wish to do after you’ve supplied the freebie they registered for, you want to begin a once a week campaign. I definitely advise one a week. I believe that’s a wonderful place that’s not too overwhelming to you or to your list. What are the best email marketing tools for purchased lists?. You do not wish to have to compose emails all the time. You  have actually obtained other points to do and also they possibly do also. So once a week is the timing that I such as best. Simply create and also send one complete email every week and also the best part is, you don’t have to maintain going permanently with this. So what you do is you compose a collection of emails that can simply be put on automation. When you’re done they can be sent out in order to each brand new client, regardless of when they registered for your list. What are the best email marketing tools for purchased lists?. Whether it’s tomorrow or more years from now they’re gon na get the very same emails break a week apart.

 

Email Marketing Course – What Are The Best Email Marketing Tools For Purchased Lists?

So the amount of of these emails do you require to compose. What are the best email marketing tools for purchased lists?. My general rule here is to think about how long it commonly takes your customer to compose their mind up if they want to collaborate with you or otherwise. From the point where somebody pertains to your website, how long does it take them to compose their mind to either select you or pick a competitor. Or make a decision to do absolutely nothing at all. What are the best email marketing tools for purchased lists?. If that’s 2 weeks, what happens if it’s eight months. Whatever that timing often tends to be, that is how many emails you want to think of. Then as you create these emails, as well as incidentally, you do not have to take a seat and also write them simultaneously. What are the best email marketing tools for purchased lists?. You can create them as soon as a week, and then as you add a new one to the heap you generally just add it throughout of the email sequence. Every new subscriber gets them in the right order, each a week apart.

Currently allow’s speak about what goes inside these emails. What are the best email marketing tools for purchased lists?. Each ought to have a single emphasis as well as once more we’re talking practical content below. We’re not chatting marketing emails, however you can do any kind of a mixture of content. What you can do is, as well as one email you can link to an article on your blog, or if you have a video on YouTube, you can link to that. Or maybe you have a podcast so link to it. What are the best email marketing tools for purchased lists?. Every new episode you develop, or it can be actually simple as well as just be a actually short tip in the email itself.

 

Email Marketing Tips – What Are The Best Email Marketing Tools For Purchased Lists?

You don’t in fact have to create all this content yourself either you can simply link to various other short articles or various other podcasts or video clips that you had nothing to do with creating. What are the best email marketing tools for purchased lists?. You’re not claiming credit report for them, you’re just linking to them as well as telling them why this specific item of content would be helpful for them to read.

What are the best email marketing tools for purchased lists?. Allow’s chat style momentarily, so every one of these email providers you recognize Drip, MailChimp, they come with these really lovely templates.  What are the best email marketing tools for purchased lists?. They can be alluring to use due to the fact that you believe that they are gon na make you come across as actually polished and also it’s simply one of those kind of hot points companies like to take advantage of. However truly, you intend to stand up to the temptation to do that. Instead of sending these actually kind of polished corporate looking emails, you want to design your emails very simply. What are the best email marketing tools for purchased lists?. Like you’re composing it to a friend instead of a company sending out spam. The other thing to feel free to make use of is photos, yet you intend to use them wisely as well as you intend to use them sort of sparingly due to the fact that images can activate that spam folder or the promotions folder. What are the best email marketing tools for purchased lists?. If you overdo it with them. If I’m connecting to a video inside the email, I’ll include a wonderful little thumbnail of the video and also link it right to it.

 

Email Marketing – What Are The Best Email Marketing Tools For Purchased Lists?

That’s the  style part, what  regarding the email tone. What are the best email marketing tools for purchased lists?. One more huge error a great deal of people make is by attempting to compose these emails really corporate, extremely professionally, they think that’s gon na make them discover in a manner that people are gon na be a lot more drawn to collaborate with you. What are the best email marketing tools for purchased lists?. Truthfully, it’s the opposite. Friendly is words below. That opts for your website also, yet it goes particularly for email. What are the best email marketing tools for purchased lists?. Don’t attempt to compose like a business, try to create like a individual.

There’s such a  fad  now but people are  picking  an increasing number of to  collaborate with  organizations  based upon the people that they  intend to  deal with. What are the best email marketing tools for purchased lists?. Not because oh this company’s the most specialist firm, also when you’re chatting lawyers and also medical professionals. What are the best email marketing tools for purchased lists?. People respond to genuine people. So utilize emojis if it’s appropriate and also definitely break up your text right into really brief paragraphs, as well as use checklists in it. What are the best email marketing tools for purchased lists?. If they make good sense, it simply assists to break all of it up no person ever before wants to review a huge wall surface of text.

You may be believing, so I’m sending out all this useful content when is it time for me to actually make some money below and sell my services. What are the best email marketing tools for purchased lists?. There’s absolutely a time and a place to do that. My rule right here is, one out of every 4 emails can be purely promotional so you send three actually action packed handy content emails, attempting to build that link with them like a helpful trusted guide, and then you send out one. What are the best email marketing tools for purchased lists?. But what I like to do here, is make it sound like you’re a good friend doing them a solid support. Letting them know about something you can help them with. Those emails are of pure worth.

Email List Marketing – What Are The Best Email Marketing Tools For Purchased Lists?

I also assume it’s great to shut those emails out with your signature complied with by a PS which includes what I would think about, a really kind of soft close or a light sales pitch. What are the best email marketing tools for purchased lists?. Something like, if you wish to see exactly how I can help you begin, I   would certainly love to talk to you, just click here to establish a individually assessment. What are the best email marketing tools for purchased lists?. Something like that does not feel intrusive, it actually feels like you’re helping them.

 Allow’s  discuss subject lines. Subject lines are arguably  one of the most important part of your whole email marketing campaign. What are the best email marketing tools for purchased lists?. The appropriate subject line makes the difference in between getting it opened up or just having it sit in that inbox never ever to be reviewed. What are the best email marketing tools for purchased lists?. I in fact advise spending just as much time on the subject line as the whole email itself. I recognize it seems crazy but I do in fact recommend developing 5 to 10 subject lines for every email as well as it’s actually asking yourself which of these really feels one of the most clickable. What are the best email marketing tools for purchased lists?. There are many kinds of subject lines that work astonishingly well and I did make a entire video regarding the ones that I directly know to work the very best. So make a decision which of those confirmed subject line solutions you want to put to good use. What are the best email marketing tools for purchased lists?.