Mommyonpurpose When You Create An Email List Don’t

Email marketing is still the single ideal means to market your business. Much better than Facebook ads. Mommyonpurpose when you create an email list don’t. It’s far better than Instagram ads since it’s a list you own. Social platforms can simply drop like flies at any time yet your list, that list is yours. Like everything else in business, there is a best way in a upside down. Mommyonpurpose when you create an email list don’t.

 

 

Even if you’re a  overall  rookie to this email marketing thing, I  have actually got your back  below. Mommyonpurpose when you create an email list don’t. I’m gon na stroll you with each and every single point you need to recognize, not just build deeper connections through email marketing however just how to build that list up to begin with. Mommyonpurpose when you create an email list don’t. I’ll show you how to do it as rapidly as possible. There’s a great deal to cover below, so let’s simply dive right into it.

 

Email Autoresponder – Mommyonpurpose When You Create An Email List Don’t

Mommyonpurpose when you create an email list don’t. Step one is to start to build your list in the first place and the best part of this is you do not even need to have all the various other elements of your business in position. In order to do this, all you require is one truly excellent actionable piece of content that you can provide for, you guessed it, their email address. Now, this is what we call a lead magnet or a freebie. Not a e newsletter, but something that resolves a trouble for your ideal customer. Mommyonpurpose when you create an email list don’t. It can be anything from a list, a resource guide, a multi day challenge, a video, or audio training. It can be basically anything. There are simply a number of essentials here. Initially, it has to be actionable. Suggesting it has to promise and also deliver a result of some kind, as well as it needs a truly fantastic title.

 

Best Email Software – Mommyonpurpose When You Create An Email List Don’t

I’m telling you the title is probably one of the most fundamental part. Mommyonpurpose when you create an email list don’t. It has to offer the benefits and completion result while igniting their interest at the same time. So utilize terms like experts, secrets, obscure tips, simple, or fast. Mommyonpurpose when you create an email list don’t. As soon as you’ve picked the most effective topic title and format for your lead magnet it’s time to reach service in fact developing it. Basically, just compile all the very best sources you can discover to research study it and then start composing or scripting it. While you’re doing this, you recognize ask on your own as you go, is this activity is it gon na get a person from where they are now any closer to where they intend to be. Do not make the really common blunder of making your freebie basically a thinly-veiled sales pitch. You can absolutely pitch your services later however this is not the time for it. Mommyonpurpose when you create an email list don’t. The objective of your lead magnet or a freebie, is simply to get the email address and after that you can begin building trust fund with your possible brand-new customer.

 

Best Email Automation Software – Mommyonpurpose When You Create An Email List Don’t

So after you  have actually created your freebie you need to make a  devoted space for it on your website. Mommyonpurpose when you create an email list don’t. Particularly what I imply is a location where individuals can discover it and actually register for it. I recommend a standalone page for it. One that has a engaging title along with a couple of benefits. It needs to be truly simple to see the email signup box. Mommyonpurpose when you create an email list don’t. It must be front and center so after that you can use the remainder of the page to offer a lot more information to obtain them really thrilled concerning it.

 

Best Email Software – Mommyonpurpose When You Create An Email List Don’t

Testimonies can function right here so if you did a excellent task on your lead magnet you’re absolutely going to get some emails about it. Mommyonpurpose when you create an email list don’t. Once you go real time, people will certainly thank you for it, so maintain those emails so you can repurpose them as social proof.

On your signup page  as well as if you want to see  exactly how you can  truly  quickly create an optin page, I also  such as to  include this email signup section at the bottom of every single page of my website. Mommyonpurpose when you create an email list don’t. By doing this whatever page they  get on, they always have a possibility to hop on my list.

 

Best Email Optin Software – Mommyonpurpose When You Create An Email List Don’t

So now we have a method to obtain individuals on your list, Now allow’s button equipments and also talk a little bit extra regarding what to do with them when you have them.  Mommyonpurpose when you create an email list don’t. The first thing to consider is you have to select an email delivery platform that’s going to auto deliver that lead magnet and afterwards the email support campaign later. Mommyonpurpose when you create an email list don’t. You have great deals of selections right here some are free to begin some have a free trial. Some are liberate to a certain variety of subscribers as well as some are easy to use and also some are actually intricate to utilize. Mommyonpurpose when you create an email list don’t. I occur to make use of Drip as well as I like it a whole lot yet I’m informing you it can obtain truly expensive the more people you get on your list. I  have actually obtained 10,000 currently and also I pay near to $200 a month for that. It’s not actually that low cost and also many small businesses make use of MailChimp even if I believe they do one of the most advertising and they’re the type of the most out there. Mommyonpurpose when you create an email list don’t. They aren’t in fact truly easy to use also.

 

Email Campaign – Mommyonpurpose When You Create An Email List Don’t

What I don’t like about MailChimp and it’s in fact sort of a big deal, their emails normally get flagged to go into the promotions tab in people’s mail provider. Mommyonpurpose when you create an email list don’t. So instead of being in their primary inbox, they get sent to promotions where all the various other you understand business emails end up.  Mommyonpurpose when you create an email list don’t. What occurs then is most people do not wind up seeing those emails. So this is up to you. MailChimp is most definitely a a lot more cost effective option yet I believe personally it  deserves it to pay more to obtain individuals to actually see your email. Mommyonpurpose when you create an email list don’t. Considering that you’re most likely to all the difficulty to do this it would certainly be a real pity that individuals not even see them.

 

Email List Builder – Mommyonpurpose When You Create An Email List Don’t

As soon as you make your option of email service providers, what you need to do is established your freebie delivery email. Mommyonpurpose when you create an email list don’t. This is the email that they obtain as soon as they optin to your list and after that it instantly provides the lead magnet. I advise handling this actually just. Create a really simple email as if you were sending out a truly trendy piece of content to a friend. Simply restate in the email exactly how it’s gon na help them and then just link to the piece of content right inside the email. Mommyonpurpose when you create an email list don’t. So then they have what they signed up for and also you’ve obtained a brand new email address.

 

Email Lists – Mommyonpurpose When You Create An Email List Don’t

Yet presume what, we’re not completed yet. Mommyonpurpose when you create an email list don’t. Not also shut. The actual power of email marketing is not in just delivering the lead magnet, it  remains in the repeating that comes later. Mommyonpurpose when you create an email list don’t. The suggestion being they speak with you over and over once again, building a type of relationship with you over time. This truly is simply the beginning of it. So what you wish to do after you’ve provided the freebie they signed up for, you wish to begin a weekly campaign. I most definitely advise one a week. I believe that’s a pleasant area that’s not too overwhelming to you or to your list. Mommyonpurpose when you create an email list don’t. You don’t intend to need to create emails all the time. You’ve got various other things to do as well as they most likely do too. So once a week is the timing that I such as best. Simply write and also send out one full email every week as well as the very best part is, you don’t need to maintain going permanently with this. So what you do is you create a collection of emails that can just be put on automation. When you’re done they can be sent out in order to each brand new subscriber, despite when they registered for your list. Mommyonpurpose when you create an email list don’t. Whether it’s tomorrow or two years from now they’re gon na get the same emails timed out a week apart.

 

Email Marketing Course – Mommyonpurpose When You Create An Email List Don’t

So the amount of of these emails do you require to create. Mommyonpurpose when you create an email list don’t. My guideline below is to think about for how long it commonly takes your client to comprise their mind up if they want to work with you or otherwise. From the point where a person concerns your website, the length of time does it take them to compose their mind to either select you or pick a rival. Or make a decision to do absolutely nothing in any way. Mommyonpurpose when you create an email list don’t. If that’s 2 weeks, what if it’s 8 months. Whatever that timing often tends to be, that is how many emails you intend to come up with. Then as you write these emails, as well as incidentally, you don’t need to sit down and create them all at once. Mommyonpurpose when you create an email list don’t. You can compose them when a week, and after that as you include a brand new one to the stack you basically just include it to the end of the email sequence. Every new subscriber obtains them in the right order, each a week apart.

Currently let’s discuss what goes inside these emails. Mommyonpurpose when you create an email list don’t. Each need to have a single emphasis and also again we’re talking helpful content here. We’re not chatting advertising emails, however you can do any type of type of a blend of content. What you can do is, as well as one email you can link to an short article on your blog, or if you have a video on YouTube, you can link to that. Or perhaps you have a podcast so link to it. Mommyonpurpose when you create an email list don’t. Every new episode you develop, or it can be really simple and simply be a really brief pointer in the email itself.

 

Email Marketing Tips – Mommyonpurpose When You Create An Email List Don’t

You don’t in fact have to develop all this content on your own either you can simply link to other posts or other podcasts or videos that you had nothing to do with creating. Mommyonpurpose when you create an email list don’t. You’re not declaring debt for them, you’re simply linking to them as well as telling them why this certain item of content would be beneficial for them to check out.

Mommyonpurpose when you create an email list don’t. Allow’s talk style momentarily, so every one of these email carriers you know Drip, MailChimp, they feature these really pretty templates.  Mommyonpurpose when you create an email list don’t. They can be alluring to use since you believe that they are gon na make you stumble upon as truly polished and it’s just one of those type of sexy things companies like to take advantage of. However truly, you want to stand up to the temptation to do that. Instead of sending out these actually kind of polished corporate looking emails, you want to design your emails very simply. Mommyonpurpose when you create an email list don’t. Like you’re composing it to a good friend instead of a company sending spam. The various other point to feel free to utilize is pictures, yet you intend to use them carefully and also you wish to use them kind of sparingly since images can set off that spam folder or the promotions folder. Mommyonpurpose when you create an email list don’t. If you overdo it with them. If I’m connecting to a video inside the email, I’ll consist of a wonderful little thumbnail of the video and also link it right to it.

 

Email Marketing – Mommyonpurpose When You Create An Email List Don’t

That’s the  style  component, what about the email tone. Mommyonpurpose when you create an email list don’t. One more big blunder a great deal of people make is by trying to write these emails very corporate, really professionally, they think that’s gon na make them find in a manner that people are gon na be extra drawn to work with you. Mommyonpurpose when you create an email list don’t. Honestly, it’s the contrary. Friendly is the word right here. That chooses your website too, however it goes specifically for email. Mommyonpurpose when you create an email list don’t. Do not try to write like a business, try to compose like a person.

There’s such a trend  now  however  individuals are  picking  a growing number of to work with  services based on  individuals that they  intend to  collaborate with. Mommyonpurpose when you create an email list don’t. Not due to the fact that oh this business’s the most expert firm, even when you’re speaking lawyers and also medical professionals. Mommyonpurpose when you create an email list don’t. Individuals react to real people. So use emojis if it’s appropriate as well as certainly separate your message right into truly short paragraphs, and also usage lists in it. Mommyonpurpose when you create an email list don’t. If they make sense, it just assists to damage it all up no person ever before intends to read a huge wall of message.

You might be thinking, so I’m sending out all this valuable content when is it time for me to in fact make some money below as well as sell my services. Mommyonpurpose when you create an email list don’t. There’s definitely a time and also a area to do that. My rule right here is, one out of every four emails can be simply marketing so you send out three really action packed valuable content emails, attempting to construct that link with them like a useful relied on guide, and after that you send one. Mommyonpurpose when you create an email list don’t. Yet what I like to do below, is make it sound like you’re a buddy doing them a strong favor. Letting them know about something you can help them with. Those emails are of pure worth.

Email List Marketing – Mommyonpurpose When You Create An Email List Don’t

I additionally believe it’s fine to shut those emails out with your signature adhered to by a PS that includes what I would think about, a truly type of soft close or a light sales pitch. Mommyonpurpose when you create an email list don’t. Something like, if you want to see just how I can assist you get going, I   would certainly love to talk to you, simply go here to establish a individually examination. Mommyonpurpose when you create an email list don’t. Something like that does not really feel intrusive, it actually feels like you’re helping them.

Let’s  speak about subject lines. Subject lines are  probably  one of the most  vital part of your whole email marketing campaign. Mommyonpurpose when you create an email list don’t. The best subject line makes the difference between getting it opened up or just having it sit in that inbox never ever to be read. Mommyonpurpose when you create an email list don’t. I in fact recommend costs equally as much time on the subject line as the entire email itself. I understand it appears crazy however I do really suggest developing 5 to 10 subject lines for every single email and also it’s really asking on your own which of these really feels the most clickable. Mommyonpurpose when you create an email list don’t. There are numerous kinds of subject lines that work extremely well and also I did make a entire video concerning the ones that I directly know to function the very best. So make a decision which of those verified subject line formulas you intend to put to good use. Mommyonpurpose when you create an email list don’t.

Mommyonpurpose When You Create An Email List Don’t

Email marketing is still the solitary finest method to market your business. Better than Facebook ads. Mommyonpurpose when you create an email list don’t. It’s far better than Instagram ads due to the fact that it’s a list you own. Social systems can simply go down like flies at any time yet your list, that list is yours. Like every little thing else in business, there is a appropriate method a upside down. Mommyonpurpose when you create an email list don’t.

 

 

Even if you’re a total  novice to this email marketing  point, I  have actually  obtained your back  right here. Mommyonpurpose when you create an email list don’t. I’m gon na stroll you via every point you require to know, not only build deeper connections with email marketing yet just how to build that list up in the first place. Mommyonpurpose when you create an email list don’t. I’ll reveal you how to do it as swiftly as possible. There’s a whole lot to cover below, so let’s simply dive right into it.

 

Email Autoresponder – Mommyonpurpose When You Create An Email List Don’t

Mommyonpurpose when you create an email list don’t. Tip one is to begin to construct your list in the first place as well as the very best part of this is you do not even need to have all the various other elements of your business in position. In order to do this, all you need is one really terrific actionable item of content that you can offer up in exchange for, you thought it, their email address. Now, this is what we call a lead magnet or a freebie. Not a e newsletter, but something that addresses a issue for your excellent customer. Mommyonpurpose when you create an email list don’t. It can be anything from a checklist, a resource guide, a multi day challenge, a video, or audio training. It can be basically anything. There are just a number of essentials below. Initially, it has to be actionable. Indicating it has to assure as well as deliver a result of some kind, as well as it requires a actually wonderful title.

 

Best Email Software – Mommyonpurpose When You Create An Email List Don’t

I’m telling you the title is possibly the most integral part. Mommyonpurpose when you create an email list don’t. It has to offer the benefits and completion outcome while igniting their inquisitiveness at the same time. So use terms like experts, secrets, obscure tips, simple, or fast. Mommyonpurpose when you create an email list don’t. Once you’ve chosen the most effective topic title as well as format for your lead magnet it’s time to get to service really establishing it. Generally, just compile all the best resources you can discover to research it and then begin creating or scripting it. While you’re doing this, you recognize ask yourself as you go, is this action is it gon na obtain someone from where they are now any closer to where they wish to be. Do not make the really common error of making your freebie basically a thinly-veiled sales pitch. You can definitely pitch your services later on but this is not the moment for it. Mommyonpurpose when you create an email list don’t. The objective of your lead magnet or a freebie, is simply to get the email address and afterwards you can begin building count on with your potential new customer.

 

Best Email Automation Software – Mommyonpurpose When You Create An Email List Don’t

So after you’ve  produced your freebie you  require to make a  committed  area for it on your website. Mommyonpurpose when you create an email list don’t. Specifically what I mean is a place where people can discover it as well as in fact sign up for it. I advise a standalone page for it. One that has a compelling title together with a couple of benefits. It requires to be truly easy to see the email signup box. Mommyonpurpose when you create an email list don’t. It must be front as well as center so then you can utilize the remainder of the page to provide even more information to obtain them truly excited about it.

 

Best Email Software – Mommyonpurpose When You Create An Email List Don’t

Testimonials can function right here so if you did a good work on your lead magnet you’re certainly going to get some emails regarding it. Mommyonpurpose when you create an email list don’t. When you go online, people will certainly thank you for it, so keep those emails so you can repurpose them as social proof.

On your signup page  as well as if you  intend to see how you can  actually easily create an optin page, I also like to  include this email signup section at the bottom of  every page of my website. Mommyonpurpose when you create an email list don’t. This way whatever page they  get on, they constantly have a opportunity to get on my list.

 

Best Email Optin Software – Mommyonpurpose When You Create An Email List Don’t

So now we have a means to obtain people on your list, Currently allow’s switch equipments and speak a bit a lot more concerning what to do with them as soon as you have them.  Mommyonpurpose when you create an email list don’t. The first thing to think of is you need to select an email delivery platform that’s going to auto deliver that lead magnet and after that the email support campaign afterward. Mommyonpurpose when you create an email list don’t. You have lots of options here some are free to begin some have a free trial. Some are liberate to a certain variety of subscribers and also some are easy to use as well as some are truly complex to utilize. Mommyonpurpose when you create an email list don’t. I happen to use Drip and I like it a whole lot however I’m telling you it can obtain actually expensive the more individuals you get on your list. I  have actually got 10,000 currently and also I pay near to $200 a month for that. It’s not really that economical and also most small companies utilize MailChimp just because I think they do one of the most advertising and also they’re the sort of one of the most available. Mommyonpurpose when you create an email list don’t. They aren’t actually really easy to use as well.

 

Email Campaign – Mommyonpurpose When You Create An Email List Don’t

What I don’t such as concerning MailChimp and also it’s actually type of a big deal, their emails generally obtain flagged to enter into the promotions tab in people’s mail service provider. Mommyonpurpose when you create an email list don’t. So as opposed to being in their key inbox, they obtain sent to promotions where all the various other you understand business emails end up.  Mommyonpurpose when you create an email list don’t. What happens then is lots of people don’t end up seeing those emails. So this is up to you. MailChimp is absolutely a much more cost effective option however I assume directly it’s worth it to pay more to obtain people to really see your email. Mommyonpurpose when you create an email list don’t. Given that you’re most likely to all the difficulty to do this it would be a real embarassment that individuals not even see them.

 

Email List Builder – Mommyonpurpose When You Create An Email List Don’t

When you make your option of email providers, what you require to do is set up your freebie distribution email. Mommyonpurpose when you create an email list don’t. This is the email that they obtain once they optin to your list and after that it immediately provides the lead magnet. I suggest handling this truly simply. Create a truly simple email as if you were sending a actually awesome piece of content to a pal. Simply reiterate in the email exactly how it’s gon na help them and then simply link to the piece of content right inside the email. Mommyonpurpose when you create an email list don’t. So after that they have what they enrolled in and you’ve obtained a new email address.

 

Email Lists – Mommyonpurpose When You Create An Email List Don’t

However presume what, we’re not finished yet. Mommyonpurpose when you create an email list don’t. Not even close. The actual power of email marketing is not in simply providing the lead magnet, it’s in the repeating that comes later. Mommyonpurpose when you create an email list don’t. The concept being they learn through you over and over once again, building a kind of partnership with you gradually. This genuinely is simply the beginning of it. So what you want to do after you  have actually delivered the freebie they enrolled in, you intend to start a once a week campaign. I certainly advise one a week. I believe that’s a sweet place that’s not too frustrating to you or to your list. Mommyonpurpose when you create an email list don’t. You do not intend to need to compose emails all the time. You’ve got various other points to do as well as they probably do too. So once a week is the timing that I like best. Simply write and send one full email weekly and also the best component is, you do not have to keep going forever with this. So what you do is you create a collection of emails that can just be placed on automation. When you’re done they can be sent out in order to each new client, regardless of when they registered for your list. Mommyonpurpose when you create an email list don’t. Whether it’s tomorrow or more years from now they’re gon na obtain the very same emails timed out a week apart.

 

Email Marketing Course – Mommyonpurpose When You Create An Email List Don’t

So how many of these emails do you require to write. Mommyonpurpose when you create an email list don’t. My general rule below is to consider how long it commonly takes your client to comprise their mind up if they want to collaborate with you or otherwise. From the factor where a person involves your website, the length of time does it take them to comprise their mind to either pick you or pick a rival. Or determine to do nothing in all. Mommyonpurpose when you create an email list don’t. If that’s 2 weeks, suppose it’s 8 months. Whatever that timing tends to be, that is how many emails you intend to come up with. After that as you write these emails, as well as incidentally, you don’t have to sit down and write them simultaneously. Mommyonpurpose when you create an email list don’t. You can create them once a week, and after that as you add a brand new one to the stack you essentially simply include it throughout of the email sequence. Every brand new customer gets them in the best order, each a week apart.

Currently let’s discuss what goes inside these emails. Mommyonpurpose when you create an email list don’t. Each ought to have a single focus and once more we’re talking useful content below. We’re not chatting marketing emails, but you can do any type of type of a combination of content. What you can do is, and also one email you can link to an article on your blog, or if you have a video on YouTube, you can link to that. Or perhaps you have a podcast so link to it. Mommyonpurpose when you create an email list don’t. Every new episode you think of, or it can be really simple and just be a really brief tip in the email itself.

 

Email Marketing Tips – Mommyonpurpose When You Create An Email List Don’t

You don’t in fact need to create all this content on your own either you can simply link to other posts or various other podcasts or videos that you had nothing to do with creating. Mommyonpurpose when you create an email list don’t. You’re not asserting credit scores for them, you’re just linking to them as well as telling them why this certain item of content would be helpful for them to read.

Mommyonpurpose when you create an email list don’t. Allow’s speak style for a second, so every one of these email service providers you understand Drip, MailChimp, they include these really lovely templates.  Mommyonpurpose when you create an email list don’t. They can be alluring to make use of due to the fact that you think that they are gon na make you find as really polished as well as it’s just one of those kind of sexy things businesses like to take advantage of. Yet truly, you want to resist the temptation to do that. Instead of sending these actually kind of polished corporate looking emails, you want to design your emails very clearly. Mommyonpurpose when you create an email list don’t. Like you’re composing it to a buddy as opposed to a firm sending spam. The other point to feel free to use is images, yet you wish to utilize them intelligently and also you wish to use them type of sparingly because pictures can trigger that spam folder or the promotions folder. Mommyonpurpose when you create an email list don’t. If you overdo with them. If I’m linking to a video inside the email, I’ll consist of a great little thumbnail of the video and also link it right to it.

 

Email Marketing – Mommyonpurpose When You Create An Email List Don’t

That’s the  style  component, what  regarding the email tone. Mommyonpurpose when you create an email list don’t. One more big mistake a great deal of people make is by attempting to write these emails very corporate, very skillfully, they assume that’s gon na make them encounter in a way that people are gon na be extra drawn to deal with you. Mommyonpurpose when you create an email list don’t. Honestly, it’s the contrary. Pleasant is words here. That goes with your website as well, however it goes particularly for email. Mommyonpurpose when you create an email list don’t. Do not try to write like a company, try to compose like a person.

There’s such a  fad  today  yet  individuals are  picking  a growing number of to  collaborate with businesses based on  individuals that they  intend to work with. Mommyonpurpose when you create an email list don’t. Not because oh this business’s one of the most professional business, also when you’re speaking legal representatives as well as medical professionals. Mommyonpurpose when you create an email list don’t. People react to real human beings. So make use of emojis if it’s appropriate and also certainly break up your text into truly short paragraphs, and also usage listings in it. Mommyonpurpose when you create an email list don’t. If they make good sense, it simply assists to damage everything up no one ever intends to check out a big wall surface of text.

You might be believing, so I’m sending all this helpful content when is it time for me to actually make some money below and sell my services. Mommyonpurpose when you create an email list don’t. There’s absolutely a time and also a place to do that. My guideline below is, one out of every 4 emails can be totally promotional so you send out three truly action packed valuable content emails, attempting to build that link with them like a helpful trusted guide, and afterwards you send out one. Mommyonpurpose when you create an email list don’t. But what I like to do here, is make it sound like you’re a close friend doing them a solid favor. Letting them find out about something you can help them with. Those emails are of pure worth.

Email List Marketing – Mommyonpurpose When You Create An Email List Don’t

I additionally believe it’s great to shut those emails out with your trademark adhered to by a PS which includes what I would think about, a actually sort of soft close or a light sales pitch. Mommyonpurpose when you create an email list don’t. Something like, if you intend to see exactly how I can aid you start, I   would certainly enjoy to speak with you, just go here to establish a one on one examination. Mommyonpurpose when you create an email list don’t. Something like that doesn’t really feel invasive, it really feels like you’re helping them.

 Allow’s talk about subject lines. Subject lines are  probably the most  integral part of your  entire email marketing campaign. Mommyonpurpose when you create an email list don’t. The best subject line makes the distinction in between getting it opened up or just having it being in that inbox never ever to be reviewed. Mommyonpurpose when you create an email list don’t. I really suggest costs equally as much time on the subject line as the whole email itself. I understand it appears insane yet I do in fact advise coming up with 5 to 10 subject lines for each email and also it’s actually asking yourself which of these really feels one of the most clickable. Mommyonpurpose when you create an email list don’t. There are many sort of subject lines that function exceptionally well and I did make a whole video concerning the ones that I directly understand to function the very best. So decide which of those shown subject line formulas you wish to put to good use. Mommyonpurpose when you create an email list don’t.