List Two Purposes Of Good Email Subject Lines? Quizlet

Email marketing is still the single best means to market your business. Better than Facebook ads. List two purposes of good email subject lines? Quizlet. It’s much better than Instagram ads because it’s a list you own. Social platforms can just go down like flies at any time yet your list, that list is yours. Like whatever else in business, there is a right method a wrong way. List two purposes of good email subject lines? Quizlet.

 

 

Even if you’re a total  novice to this email marketing thing, I’ve  obtained your back  right here. List two purposes of good email subject lines? Quizlet. I’m gon na stroll you via each and every single thing you need to recognize, not only construct deeper connections with email marketing but exactly how to develop that list up in the first place. List two purposes of good email subject lines? Quizlet. I’ll reveal you just how to do it as rapidly as possible. There’s a whole lot to cover here, so allow’s just dive right into it.

 

Email Autoresponder – List Two Purposes Of Good Email Subject Lines? Quizlet

List two purposes of good email subject lines? Quizlet. Step one is to begin to build your list to begin with and the very best part of this is you do not also require to have all the various other aspects of your business in place. In order to do this, all you require is one actually fantastic actionable piece of content that you can provide in exchange for, you thought it, their email address. Currently, this is what we call a lead magnet or a freebie. Not a newsletter, yet something that resolves a trouble for your optimal customer. List two purposes of good email subject lines? Quizlet. It can be anything from a list, a resource guide, a multi day challenge, a video, or audio training. It can be virtually anything. There are simply a number of requireds right here. Initially, it has to be workable. Meaning it needs to assure and also deliver a result of some kind, and it requires a actually excellent title.

 

Best Email Software – List Two Purposes Of Good Email Subject Lines? Quizlet

I’m telling you the title is probably the most important part. List two purposes of good email subject lines? Quizlet. It has to sell the benefits and completion outcome while stimulating their interest at the same time. So utilize terms like experts, secrets, little known tips, simple, or fast. List two purposes of good email subject lines? Quizlet. As soon as you’ve chosen the very best topic title and also format for your lead magnet it’s time to get to deal with actually creating it. Basically, just assemble all the most effective sources you can locate to research it and then begin writing or scripting it. While you’re doing this, you understand ask on your own as you go, is this action is it gon na get somebody from where they are currently any closer to where they wish to be. Do not make the really typical error of making your freebie primarily a thinly-veiled sales pitch. You can certainly pitch your services later but this is not the moment for it. List two purposes of good email subject lines? Quizlet. The objective of your lead magnet or a freebie, is just to get the email address and then you can begin building trust fund with your potential new customer.

 

Best Email Automation Software – List Two Purposes Of Good Email Subject Lines? Quizlet

So after you’ve created your freebie you need to make a dedicated  room for it on your website. List two purposes of good email subject lines? Quizlet. Specifically what I mean is a location where people can learn more about it as well as really register for it. I advise a standalone page for it. One that has a engaging title together with a couple of benefits. It needs to be really very easy to see the email signup box. List two purposes of good email subject lines? Quizlet. It needs to be front and also center so after that you can make use of the rest of the page to give much more details to get them really thrilled regarding it.

 

Best Email Software – List Two Purposes Of Good Email Subject Lines? Quizlet

Endorsements can function right here so if you did a excellent job on your lead magnet you’re most definitely going to get some emails concerning it. List two purposes of good email subject lines? Quizlet. Once you go real time, people will certainly thanks for it, so keep those emails so you can repurpose them as social proof.

On your signup page and if you want to see how you can  actually  quickly create an optin page, I  likewise like to  include this email signup section at the bottom of  every page of my website. List two purposes of good email subject lines? Quizlet. That way no matter what page they’re on, they constantly have a possibility to hop on my list.

 

Best Email Optin Software – List Two Purposes Of Good Email Subject Lines? Quizlet

So now we have a way to obtain individuals on your list, Now let’s switch equipments and chat a bit extra concerning what to do with them as soon as you have them.  List two purposes of good email subject lines? Quizlet. The first thing to think of is you need to choose an email delivery platform that’s most likely to auto deliver that lead magnet and then the email nurture campaign afterward. List two purposes of good email subject lines? Quizlet. You have great deals of choices here some are free to begin some have a free trial. Some are free up to a particular variety of subscribers as well as some are easy to use and also some are actually complicated to use. List two purposes of good email subject lines? Quizlet. I occur to make use of Drip as well as I like it a lot yet I’m telling you it can obtain really expensive the more people you hop on your list. I’ve got 10,000 now as well as I pay close to $200 a month for that. It’s not truly that cheap and a lot of small companies utilize MailChimp even if I assume they do the most advertising and they’re the sort of the most out there. List two purposes of good email subject lines? Quizlet. They aren’t in fact truly easy to use also.

 

Email Campaign – List Two Purposes Of Good Email Subject Lines? Quizlet

What I don’t such as concerning MailChimp and it’s actually sort of a big deal, their emails typically obtain flagged to enter into the promotions tab in people’s mail company. List two purposes of good email subject lines? Quizlet. So instead of being in their main inbox, they get sent to promotions where all the other you know business emails end up.  List two purposes of good email subject lines? Quizlet. What takes place after that is most people do not wind up seeing those emails. So this is up to you. MailChimp is absolutely a a lot more cost effective option however I believe personally it’s worth it to pay more to obtain people to really see your email. List two purposes of good email subject lines? Quizlet. Since you’re most likely to all the difficulty to do this it would be a genuine shame that people not even see them.

 

Email List Builder – List Two Purposes Of Good Email Subject Lines? Quizlet

When you make your selection of email service providers, what you need to do is established your freebie delivery email. List two purposes of good email subject lines? Quizlet. This is the email that they obtain when they optin to your list and after that it automatically gives them the lead magnet. I recommend handling this actually simply. Create a actually simple email as if you were sending a really great item of content to a buddy. Simply reiterate in the email just how it’s gon na help them and afterwards just link to the piece of content right inside the email. List two purposes of good email subject lines? Quizlet. So after that they have what they registered for and you’ve obtained a new email address.

 

Email Lists – List Two Purposes Of Good Email Subject Lines? Quizlet

But think what, we’re not finished yet. List two purposes of good email subject lines? Quizlet. Not also shut. The real power of email marketing is not in just supplying the lead magnet, it’s in the repeating that comes afterward. List two purposes of good email subject lines? Quizlet. The idea being they speak with you over and over again, building a type of partnership with you over time. This truly is just the start of it. So what you want to do after you’ve delivered the freebie they signed up for, you intend to start a once a week campaign. I absolutely recommend one a week. I believe that’s a sweet spot that’s not also frustrating to you or to your list. List two purposes of good email subject lines? Quizlet. You don’t want to have to compose emails all the time. You’ve got various other things to do and they probably do also. So as soon as a week is the timing that I like best. Simply create and also send one full email every week as well as the very best component is, you do not have to maintain going forever with this. So what you do is you create a collection of emails that can simply be put on automation. When you’re done they can be sent out in order to each brand new customer, despite when they signed up for your list. List two purposes of good email subject lines? Quizlet. Whether it’s tomorrow or two years from currently they’re gon na get the very same emails timed out a week apart.

 

Email Marketing Course – List Two Purposes Of Good Email Subject Lines? Quizlet

So the amount of of these emails do you need to compose. List two purposes of good email subject lines? Quizlet. My rule of thumb right here is to think about for how long it commonly takes your customer to comprise their mind up if they intend to collaborate with you or not. From the factor where a person comes to your website, how long does it take them to comprise their mind to either select you or pick a competitor. Or determine to do nothing in any way. List two purposes of good email subject lines? Quizlet. If that’s 2 weeks, suppose it’s eight months. Whatever that timing often tends to be, that is the amount of emails you intend to develop. Then as you compose these emails, as well as incidentally, you don’t need to sit down and also create them simultaneously. List two purposes of good email subject lines? Quizlet. You can write them once a week, and after that as you include a new one to the heap you essentially simply add it to the end of the email sequence. Every new subscriber gets them in the appropriate order, each a week apart.

Currently allow’s speak about what goes inside these emails. List two purposes of good email subject lines? Quizlet. Each should have a solitary focus and also again we’re chatting practical content here. We’re not speaking advertising emails, yet you can do any kind of kind of a combination of content. What you can do is, and one email you can link to an short article on your blog, or if you have a video on YouTube, you can link to that. Or perhaps you have a podcast so link to it. List two purposes of good email subject lines? Quizlet. Every new episode you generate, or it can be truly simple and simply be a really brief pointer in the email itself.

 

Email Marketing Tips – List Two Purposes Of Good Email Subject Lines? Quizlet

You don’t actually have to generate all this content yourself either you can just link to other posts or various other podcasts or videos that you had nothing to do with creating. List two purposes of good email subject lines? Quizlet. You’re not asserting debt for them, you’re just linking to them as well as telling them why this specific item of content would certainly be advantageous for them to check out.

List two purposes of good email subject lines? Quizlet. Let’s talk design for a second, so every one of these email service providers you understand Drip, MailChimp, they include these actually pretty templates.  List two purposes of good email subject lines? Quizlet. They can be appealing to make use of due to the fact that you think that they are gon na make you find as really polished and it’s simply one of those kind of hot things companies like to take advantage of. However actually, you wish to stand up to the lure to do that. As opposed to sending these actually type of polished corporate looking emails, you intend to style your emails extremely simply. List two purposes of good email subject lines? Quizlet. Like you’re composing it to a friend as opposed to a corporation sending out spam. The various other point to feel free to use is images, yet you intend to utilize them carefully as well as you want to utilize them sort of sparingly due to the fact that photos can cause that spam folder or the promotions folder. List two purposes of good email subject lines? Quizlet. If you go overboard with them. If I’m linking to a video inside the email, I’ll include a wonderful little thumbnail of the video as well as link it right to it.

 

Email Marketing – List Two Purposes Of Good Email Subject Lines? Quizlet

That’s the  style  component, what  concerning the email tone. List two purposes of good email subject lines? Quizlet. One more large error a great deal of people make is by attempting to write these emails very corporate, very skillfully, they believe that’s gon na make them come across in such a way that people are gon na be a lot more drawn to deal with you. List two purposes of good email subject lines? Quizlet. Truthfully, it’s the opposite. Pleasant is the word below. That chooses your website also, however it goes particularly for email. List two purposes of good email subject lines? Quizlet. Do not attempt to create like a business, try to write like a person.

There’s such a  fad  now but people are  selecting more and more to  deal with  companies based on  individuals that they want to  deal with. List two purposes of good email subject lines? Quizlet. Not because oh this firm’s the most specialist firm, also when you’re chatting lawyers as well as medical professionals. List two purposes of good email subject lines? Quizlet. Individuals react to real people. So utilize emojis if it’s appropriate as well as absolutely break up your text into truly brief paragraphs, as well as use listings in it. List two purposes of good email subject lines? Quizlet. If they make good sense, it simply aids to damage all of it up no one ever before wants to check out a big wall of text.

You may be assuming, so I’m sending out all this helpful content when is it time for me to actually make some money below and offer my services. List two purposes of good email subject lines? Quizlet. There’s definitely a time and also a area to do that. My rule here is, one out of every four emails can be simply promotional so you send out 3 actually action packed valuable content emails, trying to develop that connection with them like a handy trusted guide, and afterwards you send one. List two purposes of good email subject lines? Quizlet. Yet what I such as to do right here, is make it sound like you’re a good friend doing them a strong favor. Letting them find out about something you can help them with. Those emails are of pure value.

Email List Marketing – List Two Purposes Of Good Email Subject Lines? Quizlet

I additionally think it’s fine to shut those emails out with your signature complied with by a PS that includes what I would certainly take into consideration, a really sort of soft close or a light sales pitch. List two purposes of good email subject lines? Quizlet. Something like, if you want to see how I can aid you get going, I   would certainly like to talk with you, just visit this site to establish a individually assessment. List two purposes of good email subject lines? Quizlet. Something like that does not really feel invasive, it really feels like you’re helping them.

 Allow’s talk about subject lines. Subject lines are  probably  one of the most  integral part of your  entire email marketing campaign. List two purposes of good email subject lines? Quizlet. The ideal subject line makes the distinction between getting it opened up or just having it being in that inbox never to be checked out. List two purposes of good email subject lines? Quizlet. I in fact advise spending equally as much time on the subject line as the whole email itself. I recognize it seems crazy however I do actually advise thinking of 5 to 10 subject lines for every single email as well as it’s actually asking yourself which of these really feels one of the most clickable. List two purposes of good email subject lines? Quizlet. There are so many sort of subject lines that function extremely well and also I did make a entire video regarding the ones that I personally understand to work the most effective. So choose which of those confirmed subject line formulas you intend to put to good use. List two purposes of good email subject lines? Quizlet.

List Two Purposes Of Good Email Subject Lines Quizlet

Email marketing is still the single ideal means to market your business. Much better than Facebook ads. List two purposes of good email subject lines quizlet. It’s better than Instagram ads due to the fact that it’s a list you own. Social systems can just go down like flies at any time but your list, that list is your own. Like whatever else in business, there is a ideal way in a upside down. List two purposes of good email subject lines quizlet.

 

 

Even if you’re a  complete newbie to this email marketing  point, I’ve got your back  right here. List two purposes of good email subject lines quizlet. I’m gon na walk you via each and every single thing you need to know, not just develop much deeper links via email marketing but how to construct that list up to begin with. List two purposes of good email subject lines quizlet. I’ll reveal you just how to do it as quickly as feasible. There’s a great deal to cover below, so let’s simply dive right into it.

 

Email Autoresponder – List Two Purposes Of Good Email Subject Lines Quizlet

List two purposes of good email subject lines quizlet. Tip one is to begin to build your list in the first place and the most effective part of this is you don’t even need to have all the other facets of your business in position. In order to do this, all you require is one actually wonderful actionable piece of content that you can offer up for, you thought it, their email address. Now, this is what we call a lead magnet or a freebie. Not a newsletter, however something that fixes a trouble for your excellent customer. List two purposes of good email subject lines quizlet. It can be anything from a list, a resource guide, a multi day challenge, a video, or audio training. It can be basically anything. There are simply a couple of essentials right here. First, it has to be workable. Suggesting it has to promise and deliver a result of some kind, and it requires a really excellent title.

 

Best Email Software – List Two Purposes Of Good Email Subject Lines Quizlet

I’m telling you the title is most likely the most fundamental part. List two purposes of good email subject lines quizlet. It has to offer the benefits and completion result while piquing their interest at the same time. So use terms like experts, secrets, obscure tips, simple, or fast. List two purposes of good email subject lines quizlet. As soon as you’ve selected the best topic title as well as format for your lead magnet it’s time to get to work on actually establishing it. Generally, simply assemble all the best sources you can discover to research study it and then begin writing or scripting it. While you’re doing this, you know ask yourself as you go, is this action is it gon na get someone from where they are currently any closer to where they intend to be. Do not make the really typical mistake of making your freebie basically a thinly-veiled sales pitch. You can absolutely pitch your services later on yet this is not the time for it. List two purposes of good email subject lines quizlet. The purpose of your lead magnet or a freebie, is just to obtain the email address and then you can start building trust with your prospective brand-new customer.

 

Best Email Automation Software – List Two Purposes Of Good Email Subject Lines Quizlet

So after you’ve  developed your freebie you need to make a  specialized  area for it on your website. List two purposes of good email subject lines quizlet. Especially what I mean is a area where people can discover it and also in fact sign up for it. I suggest a standalone page for it. One that has a compelling title together with a couple of benefits. It needs to be actually very easy to see the email signup box. List two purposes of good email subject lines quizlet. It ought to be front and facility so then you can use the rest of the page to give a lot more information to obtain them truly delighted concerning it.

 

Best Email Software – List Two Purposes Of Good Email Subject Lines Quizlet

Reviews can work right here so if you did a good work on your lead magnet you’re certainly going to get some emails concerning it. List two purposes of good email subject lines quizlet. When you go online, individuals will thanks for it, so maintain those emails so you can repurpose them as social proof.

On your signup page and if you want to see how you can  truly  conveniently create an optin page, I  likewise like to add this email signup  area at the bottom of  each and every single page of my website. List two purposes of good email subject lines quizlet. By doing this no matter what page they’re on, they constantly have a chance to hop on my list.

 

Best Email Optin Software – List Two Purposes Of Good Email Subject Lines Quizlet

So currently we have a means to get individuals on your list, Now allow’s switch gears and also speak a little bit extra regarding what to do with them once you have them.  List two purposes of good email subject lines quizlet. The first thing to think of is you need to select an email delivery platform that’s going to auto deliver that lead magnet and afterwards the email nurture campaign later. List two purposes of good email subject lines quizlet. You have great deals of selections here some are free to begin some have a free trial. Some are liberate to a certain variety of subscribers and some are easy to use and some are truly complicated to utilize. List two purposes of good email subject lines quizlet. I occur to use Drip and also I like it a lot but I’m informing you it can get truly costly the more individuals you hop on your list. I  have actually got 10,000 currently and also I pay near $200 a month for that. It’s not actually that inexpensive and also many small businesses use MailChimp even if I assume they do one of the most advertising as well as they’re the type of the most out there. List two purposes of good email subject lines quizlet. They aren’t actually truly easy to use also.

 

Email Campaign – List Two Purposes Of Good Email Subject Lines Quizlet

What I don’t such as regarding MailChimp as well as it’s actually type of a big deal, their emails generally obtain flagged to enter into the promotions tab in people’s mail service provider. List two purposes of good email subject lines quizlet. So as opposed to being in their primary inbox, they obtain sent out to promotions where all the various other you understand business emails end up.  List two purposes of good email subject lines quizlet. What occurs after that is the majority of people don’t end up seeing those emails. So this depends on you. MailChimp is most definitely a much more affordable option but I think personally it  deserves it to pay more to get individuals to in fact see your email. List two purposes of good email subject lines quizlet. Considering that you’re going to all the difficulty to do this it would be a genuine embarassment that people not also see them.

 

Email List Builder – List Two Purposes Of Good Email Subject Lines Quizlet

Once you make your option of email suppliers, what you require to do is established your freebie delivery email. List two purposes of good email subject lines quizlet. This is the email that they obtain when they optin to your list and after that it automatically gives them the lead magnet. I recommend handling this really simply. Compose a actually simple email as if you were sending out a truly awesome piece of content to a friend. Just repeat in the email just how it’s gon na help them and afterwards simply link to the item of content right inside the email. List two purposes of good email subject lines quizlet. So after that they have what they registered for and also you  have actually got a new email address.

 

Email Lists – List Two Purposes Of Good Email Subject Lines Quizlet

Yet presume what, we’re not ended up yet. List two purposes of good email subject lines quizlet. Not even close. The real power of email marketing is not in simply providing the lead magnet, it  remains in the repetition that comes afterward. List two purposes of good email subject lines quizlet. The concept being they speak with you over and over once again, building a type of connection with you over time. This absolutely is simply the start of it. So what you want to do after you  have actually supplied the freebie they registered for, you intend to start a once a week campaign. I certainly suggest one a week. I assume that’s a wonderful area that’s not also overwhelming to you or to your list. List two purposes of good email subject lines quizlet. You don’t want to have to write emails all day. You  have actually obtained other things to do and they possibly do also. So when a week is the timing that I like best. Simply compose as well as send out one complete email weekly and the best component is, you do not need to keep going permanently with this. So what you do is you write a collection of emails that can simply be put on automation. When you’re done they can be sent in order to each new subscriber, no matter when they enrolled in your list. List two purposes of good email subject lines quizlet. Whether it’s tomorrow or 2 years from now they’re gon na get the very same emails timed out a week apart.

 

Email Marketing Course – List Two Purposes Of Good Email Subject Lines Quizlet

So the number of of these emails do you require to write. List two purposes of good email subject lines quizlet. My general rule below is to think of the length of time it typically takes your client to make up their mind up if they wish to deal with you or otherwise. From the factor where a person involves your website, the length of time does it take them to compose their mind to either select you or pick a competitor. Or decide to do nothing at all. List two purposes of good email subject lines quizlet. If that’s 2 weeks, what if it’s eight months. Whatever that timing often tends to be, that is the amount of emails you intend to think of. After that as you compose these emails, and by the way, you don’t have to take a seat as well as compose them at one time. List two purposes of good email subject lines quizlet. You can create them once a week, and then as you add a brand new one to the heap you essentially just include it to the end of the email sequence. Every new client gets them in the right order, each a week apart.

Currently allow’s speak about what goes inside these emails. List two purposes of good email subject lines quizlet. Each should have a solitary emphasis and also once again we’re chatting practical content here. We’re not speaking advertising emails, however you can do any kind of kind of a mix of content. What you can do is, and also one email you can link to an article on your blog, or if you have a video on YouTube, you can link to that. Or maybe you have a podcast so link to it. List two purposes of good email subject lines quizlet. Every brand new episode you come up with, or it can be truly simple as well as simply be a really short idea in the email itself.

 

Email Marketing Tips – List Two Purposes Of Good Email Subject Lines Quizlet

You don’t actually need to create all this content on your own either you can simply link to other articles or other podcasts or videos that you had nothing to do with creating. List two purposes of good email subject lines quizlet. You’re not claiming credit rating for them, you’re simply connecting to them as well as telling them why this certain item of content would be valuable for them to review.

List two purposes of good email subject lines quizlet. Let’s talk style for a second, so every one of these email companies you understand Drip, MailChimp, they feature these truly lovely templates.  List two purposes of good email subject lines quizlet. They can be appealing to make use of because you think that they are gon na make you come across as actually polished and also it’s simply one of those kind of sexy points companies like to take advantage of. Yet really, you wish to withstand the lure to do that. As opposed to sending these truly type of polished corporate looking emails, you intend to style your emails extremely plainly. List two purposes of good email subject lines quizlet. Like you’re writing it to a good friend instead of a firm sending out spam. The other thing to feel free to make use of is pictures, yet you want to use them intelligently and you intend to utilize them type of sparingly due to the fact that photos can cause that spam folder or the promotions folder. List two purposes of good email subject lines quizlet. If you overdo with them. If I’m linking to a video inside the email, I’ll include a nice little thumbnail of the video and also link it right to it.

 

Email Marketing – List Two Purposes Of Good Email Subject Lines Quizlet

That’s the  layout  component, what  regarding the email tone. List two purposes of good email subject lines quizlet. One more huge mistake a great deal of individuals make is by trying to create these emails extremely corporate, really expertly, they think that’s gon na make them stumble upon in a manner that people are gon na be extra attracted to collaborate with you. List two purposes of good email subject lines quizlet. Truthfully, it’s the opposite. Pleasant is the word here. That opts for your website too, but it goes especially for email. List two purposes of good email subject lines quizlet. Don’t attempt to write like a company, try to create like a individual.

There’s such a  pattern right now  yet  individuals are choosing  a growing number of to  deal with  services based on the people that they  wish to  deal with. List two purposes of good email subject lines quizlet. Not since oh this firm’s one of the most expert business, even when you’re talking lawyers as well as medical professionals. List two purposes of good email subject lines quizlet. Individuals reply to real people. So make use of emojis if it’s appropriate as well as certainly break up your message into actually short paragraphs, and use checklists in it. List two purposes of good email subject lines quizlet. If they make sense, it just aids to damage it all up no one ever before wishes to review a huge wall of text.

You might be believing, so I’m sending all this valuable content when is it time for me to actually make some money below and also market my services. List two purposes of good email subject lines quizlet. There’s definitely a time and a location to do that. My guideline here is, one out of every four emails can be simply marketing so you send three actually action packed useful content emails, trying to construct that link with them like a valuable trusted guide, and then you send out one. List two purposes of good email subject lines quizlet. Yet what I such as to do here, is make it sound like you’re a pal doing them a solid favor. Letting them understand about something you can help them with. Those emails are of pure worth.

Email List Marketing – List Two Purposes Of Good Email Subject Lines Quizlet

I also think it’s fine to shut those emails out with your signature followed by a PS that includes what I would consider, a actually type of soft close or a light sales pitch. List two purposes of good email subject lines quizlet. Something like, if you intend to see exactly how I can assist you get started, I ‘d enjoy to talk to you, simply go here to set up a individually consultation. List two purposes of good email subject lines quizlet. Something like that does not really feel invasive, it really feels like you’re helping them.

 Allow’s  speak about subject lines. Subject lines are  probably  one of the most  integral part of your whole email marketing campaign. List two purposes of good email subject lines quizlet. The best subject line makes the difference between getting it opened or simply having it being in that inbox never ever to be checked out. List two purposes of good email subject lines quizlet. I really suggest spending just as much time on the subject line as the whole email itself. I know it seems crazy however I do in fact suggest creating 5 to 10 subject lines for every single email and also it’s actually asking on your own which of these really feels one of the most clickable. List two purposes of good email subject lines quizlet. There are so many kinds of subject lines that work exceptionally well and I did make a whole video about the ones that I directly understand to function the very best. So decide which of those confirmed subject line formulas you want to put to good use. List two purposes of good email subject lines quizlet.