How To Add Someone To A Distribution List In 1&1 Email

Email marketing is still the solitary ideal means to market your business. Much better than Facebook ads. How to add someone to a distribution list in 1&1 email. It’s better than Instagram ads due to the fact that it’s a list you own. Social platforms can simply go down like flies at at any time yet your list, that list is your own. Like every little thing else in business, there is a appropriate way in a upside down. How to add someone to a distribution list in 1&1 email.

 

 

Even if you’re a  complete newbie to this email marketing thing, I  have actually got your back here. How to add someone to a distribution list in 1&1 email. I’m gon na stroll you via each and every single point you require to recognize, not only build much deeper connections with email marketing yet how to build that list up in the first place. How to add someone to a distribution list in 1&1 email. I’ll reveal you just how to do it as promptly as feasible. There’s a lot to cover below, so let’s just dive right into it.

 

Email Autoresponder – How To Add Someone To A Distribution List In 1&1 Email

How to add someone to a distribution list in 1&1 email. Tip one is to start to build your list in the first place and the best part of this is you do not even require to have all the other aspects of your business in position. In order to do this, all you require is one actually terrific workable item of content that you can offer up for, you thought it, their email address. Currently, this is what we call a lead magnet or a freebie. Not a newsletter, however something that resolves a trouble for your optimal customer. How to add someone to a distribution list in 1&1 email. It can be anything from a checklist, a resource guide, a multi day challenge, a video, or audio training. It can be practically anything. There are simply a couple of essentials right here. Initially, it needs to be workable. Suggesting it needs to promise as well as deliver a result of some kind, and it requires a actually wonderful title.

 

Best Email Software – How To Add Someone To A Distribution List In 1&1 Email

I’m telling you the title is possibly one of the most vital part. How to add someone to a distribution list in 1&1 email. It has to market the benefits and also completion outcome while piquing their curiosity at the same time. So make use of terms like experts, secrets, little known tips, simple, or fast. How to add someone to a distribution list in 1&1 email. Once you’ve decided on the very best topic title and also format for your lead magnet it’s time to get to service actually developing it. Generally, just assemble all the very best sources you can locate to study it and afterwards start composing or scripting it. While you’re doing this, you know ask yourself as you go, is this activity is it gon na obtain someone where they are currently any closer to where they want to be. Don’t make the actually typical error of making your freebie essentially a thinly-veiled sales pitch. You can absolutely pitch your services later on however this is not the moment for it. How to add someone to a distribution list in 1&1 email. The purpose of your lead magnet or a freebie, is simply to get the email address and afterwards you can begin building trust with your potential new customer.

 

Best Email Automation Software – How To Add Someone To A Distribution List In 1&1 Email

So after you  have actually created your freebie you  require to make a dedicated  area for it on your website. How to add someone to a distribution list in 1&1 email. Particularly what I suggest is a location where individuals can learn more about it and in fact sign up for it. I advise a standalone page for it. One that has a engaging title along with a few benefits. It requires to be truly very easy to see the email signup box. How to add someone to a distribution list in 1&1 email. It needs to be front as well as center so then you can utilize the rest of the page to offer even more details to get them really delighted regarding it.

 

Best Email Software – How To Add Someone To A Distribution List In 1&1 Email

Testimonies can work right here so if you did a excellent work on your lead magnet you’re absolutely going to get some emails concerning it. How to add someone to a distribution list in 1&1 email. When you go real time, individuals will thank you for it, so keep those emails so you can repurpose them as social proof.

On your signup page and if you  intend to see  exactly how you can  truly easily create an optin page, I also  such as to add this email signup  area at the bottom of  every page of my website. How to add someone to a distribution list in 1&1 email. This way regardless of what page they’re on, they constantly have a chance to get on my list.

 

Best Email Optin Software – How To Add Someone To A Distribution List In 1&1 Email

So now we have a way to get individuals on your list, Currently let’s switch equipments and speak a little much more about what to do with them as soon as you have them.  How to add someone to a distribution list in 1&1 email. The first thing to think about is you need to pick an email delivery platform that’s going to auto deliver that lead magnet and after that the email nurture campaign afterward. How to add someone to a distribution list in 1&1 email. You have lots of options here some are free to begin some have a free trial. Some are maximize to a particular variety of subscribers and some are easy to use as well as some are actually complex to make use of. How to add someone to a distribution list in 1&1 email. I take place to use Drip and I like it a great deal but I’m informing you it can obtain actually costly the more people you get on your list. I  have actually got 10,000 now as well as I pay close to $200 a month for that. It’s not actually that affordable as well as the majority of local business utilize MailChimp even if I assume they do the most advertising and they’re the kind of the most out there. How to add someone to a distribution list in 1&1 email. They aren’t actually truly easy to use also.

 

Email Campaign – How To Add Someone To A Distribution List In 1&1 Email

What I do not like concerning MailChimp and also it’s in fact kind of a big deal, their emails normally get flagged to go into the promotions tab in people’s mail provider. How to add someone to a distribution list in 1&1 email. So as opposed to being in their key inbox, they get sent to promotions where all the other you know business emails end up.  How to add someone to a distribution list in 1&1 email. What happens then is most individuals do not end up seeing those emails. So this depends on you. MailChimp is certainly a far more economical option but I believe directly it  deserves it to pay more to obtain people to really see your email. How to add someone to a distribution list in 1&1 email. Because you’re most likely to all the difficulty to do this it would be a actual shame that people not also see them.

 

Email List Builder – How To Add Someone To A Distribution List In 1&1 Email

As soon as you make your selection of email carriers, what you need to do is established your freebie shipment email. How to add someone to a distribution list in 1&1 email. This is the email that they get once they optin to your list and then it automatically gives them the lead magnet. I recommend handling this actually just. Write a actually simple email as if you were sending out a actually cool item of content to a pal. Simply reiterate in the email how it’s gon na help them and after that just link to the item of content right inside the email. How to add someone to a distribution list in 1&1 email. So then they have what they signed up for as well as you’ve obtained a brand new email address.

 

Email Lists – How To Add Someone To A Distribution List In 1&1 Email

Yet presume what, we’re not ended up yet. How to add someone to a distribution list in 1&1 email. Not also shut. The real power of email marketing is not in simply delivering the lead magnet, it’s in the repeating that comes afterward. How to add someone to a distribution list in 1&1 email. The suggestion being they learn through you over and over once more, building a type of partnership with you gradually. This absolutely is just the beginning of it. So what you wish to do after you’ve delivered the freebie they signed up for, you want to begin a once a week campaign. I most definitely recommend one a week. I assume that’s a wonderful place that’s not too overwhelming to you or to your list. How to add someone to a distribution list in 1&1 email. You do not want to have to create emails all day. You’ve got various other things to do as well as they probably do also. So once a week is the timing that I like best. Simply compose as well as send one complete email weekly as well as the most effective part is, you do not have to keep going permanently with this. So what you do is you write a collection of emails that can just be placed on automation. When you’re done they can be sent in order to each new subscriber, regardless of when they registered for your list. How to add someone to a distribution list in 1&1 email. Whether it’s tomorrow or more years from now they’re gon na obtain the very same emails timed out a week apart.

 

Email Marketing Course – How To Add Someone To A Distribution List In 1&1 Email

So the amount of of these emails do you need to write. How to add someone to a distribution list in 1&1 email. My guideline here is to think about how much time it generally takes your client to compose their mind up if they intend to work with you or not. From the factor where someone comes to your website, how much time does it take them to compose their mind to either select you or choose a competitor. Or decide to do absolutely nothing whatsoever. How to add someone to a distribution list in 1&1 email. If that’s 2 weeks, what happens if it’s 8 months. Whatever that timing often tends to be, that is the number of emails you intend to develop. After that as you compose these emails, and incidentally, you do not have to take a seat and also write them all at once. How to add someone to a distribution list in 1&1 email. You can write them once a week, and afterwards as you add a new one to the heap you generally just include it to the end of the email sequence. Every brand new customer gets them in the appropriate order, each a week apart.

Currently let’s talk about what goes inside these emails. How to add someone to a distribution list in 1&1 email. Each ought to have a solitary focus and once more we’re speaking helpful content right here. We’re not talking promotional emails, but you can do any kind of sort of a mixture of content. What you can do is, and one email you can link to an short article on your blog, or if you have a video on YouTube, you can link to that. Or possibly you have a podcast so link to it. How to add someone to a distribution list in 1&1 email. Every brand new episode you develop, or it can be really simple and also simply be a really short tip in the email itself.

 

Email Marketing Tips – How To Add Someone To A Distribution List In 1&1 Email

You don’t actually have to create all this content on your own either you can just link to various other write ups or other podcasts or video clips that you had nothing to do with creating. How to add someone to a distribution list in 1&1 email. You’re not asserting credit report for them, you’re simply connecting to them and telling them why this particular item of content would be helpful for them to read.

How to add someone to a distribution list in 1&1 email. Let’s talk layout momentarily, so all of these email providers you know Drip, MailChimp, they come with these really appealing templates.  How to add someone to a distribution list in 1&1 email. They can be alluring to use since you think that they are gon na make you find as actually polished and also it’s just among those type of hot points organizations like to capitalize on. However really, you wish to resist the temptation to do that. Instead of sending out these actually kind of polished corporate looking emails, you want to design your emails really clearly. How to add someone to a distribution list in 1&1 email. Like you’re creating it to a good friend as opposed to a firm sending out spam. The other point to do not hesitate to use is pictures, however you want to use them intelligently and you wish to utilize them kind of sparingly due to the fact that photos can set off that spam folder or the promotions folder. How to add someone to a distribution list in 1&1 email. If you go overboard with them. If I’m connecting to a video inside the email, I’ll include a great little thumbnail of the video as well as link it right to it.

 

Email Marketing – How To Add Someone To A Distribution List In 1&1 Email

That’s the  style part, what  concerning the email tone. How to add someone to a distribution list in 1&1 email. Another large error a lot of individuals make is by attempting to compose these emails very corporate, really expertly, they believe that’s gon na make them stumble upon in a way that people are gon na be extra drawn to deal with you. How to add someone to a distribution list in 1&1 email. Truthfully, it’s the opposite. Friendly is the word here. That opts for your website too, but it goes specifically for email. How to add someone to a distribution list in 1&1 email. Do not attempt to create like a business, try to write like a person.

There’s such a  pattern  today but people are  selecting  an increasing number of to  collaborate with  services  based upon  individuals that they  intend to  collaborate with. How to add someone to a distribution list in 1&1 email. Not since oh this company’s the most professional firm, even when you’re speaking legal representatives and also physicians. How to add someone to a distribution list in 1&1 email. People react to actual humans. So make use of emojis if it’s appropriate and certainly separate your text right into truly short paragraphs, as well as use listings in it. How to add someone to a distribution list in 1&1 email. If they make good sense, it simply aids to break it all up no person ever intends to review a large wall of message.

You may be assuming, so I’m sending out all this practical content when is it time for me to really make some money right here and also market my services. How to add someone to a distribution list in 1&1 email. There’s absolutely a time and also a location to do that. My rule here is, one out of every 4 emails can be totally promotional so you send 3 truly action packed practical content emails, trying to build that link with them like a valuable trusted guide, and afterwards you send out one. How to add someone to a distribution list in 1&1 email. But what I like to do below, is make it seem like you’re a buddy doing them a solid favor. Letting them find out about something you can help them with. Those emails are of pure value.

Email List Marketing – How To Add Someone To A Distribution List In 1&1 Email

I likewise believe it’s great to close those emails out with your trademark adhered to by a PS that includes what I would take into consideration, a really kind of soft close or a light sales pitch. How to add someone to a distribution list in 1&1 email. Something like, if you wish to see how I can assist you get going, I   would certainly love to speak to you, simply go here to establish a individually examination. How to add someone to a distribution list in 1&1 email. Something like that does not really feel intrusive, it really feels like you’re helping them.

Let’s  discuss subject lines. Subject lines are  probably  one of the most  fundamental part of your whole email marketing campaign. How to add someone to a distribution list in 1&1 email. The right subject line makes the difference between getting it opened up or just having it being in that inbox never ever to be reviewed. How to add someone to a distribution list in 1&1 email. I actually suggest costs equally as much time on the subject line as the whole email itself. I understand it seems crazy however I do really suggest thinking of 5 to 10 subject lines for every email as well as it’s truly asking yourself which of these feels the most clickable. How to add someone to a distribution list in 1&1 email. There are a lot of sort of subject lines that function extremely well and I did make a whole video concerning the ones that I directly understand to function the most effective. So choose which of those shown subject line formulas you intend to put to good use. How to add someone to a distribution list in 1&1 email.

How To Add Someone To A Distribution List In 1&1 Email

Email marketing is still the single best means to market your business. Better than Facebook ads. How to add someone to a distribution list in 1&1 email. It’s far better than Instagram ads since it’s a list you own. Social systems can just drop like flies at whenever yet your list, that list is your own. Like everything else in business, there is a ideal method a wrong way. How to add someone to a distribution list in 1&1 email.

 

 

Even if you’re a total  novice to this email marketing thing, I’ve  obtained your back here. How to add someone to a distribution list in 1&1 email. I’m gon na stroll you with every thing you require to know, not only construct deeper connections with email marketing yet just how to develop that list up to begin with. How to add someone to a distribution list in 1&1 email. I’ll show you how to do it as swiftly as possible. There’s a great deal to cover here, so allow’s simply dive right into it.

 

Email Autoresponder – How To Add Someone To A Distribution List In 1&1 Email

How to add someone to a distribution list in 1&1 email. Step one is to begin to construct your list to begin with and the best part of this is you do not also require to have all the various other elements of your business in place. In order to do this, all you need is one truly fantastic actionable item of content that you can provide in exchange for, you thought it, their email address. Currently, this is what we call a lead magnet or a freebie. Not a e newsletter, but something that fixes a problem for your perfect customer. How to add someone to a distribution list in 1&1 email. It can be anything from a list, a resource guide, a multi day challenge, a video, or audio training. It can be virtually anything. There are simply a couple of essentials below. First, it needs to be workable. Suggesting it needs to promise and deliver a outcome of some kind, and it needs a truly great title.

 

Best Email Software – How To Add Someone To A Distribution List In 1&1 Email

I’m informing you the title is probably the most fundamental part. How to add someone to a distribution list in 1&1 email. It needs to market the benefits and completion outcome while igniting their inquisitiveness at the same time. So utilize terms like experts, secrets, little known tips, simple, or fast. How to add someone to a distribution list in 1&1 email. Once you’ve chosen the very best topic title and also format for your lead magnet it’s time to reach work on actually establishing it. Basically, just compile all the best resources you can find to study it and afterwards start composing or scripting it. While you’re doing this, you know ask yourself as you go, is this activity is it gon na get somebody from where they are now any closer to where they want to be. Don’t make the truly usual blunder of making your freebie generally a thinly-veiled sales pitch. You can most definitely pitch your services later on however this is not the moment for it. How to add someone to a distribution list in 1&1 email. The purpose of your lead magnet or a freebie, is just to obtain the email address and afterwards you can begin building trust fund with your potential brand-new customer.

 

Best Email Automation Software – How To Add Someone To A Distribution List In 1&1 Email

So after you’ve created your freebie you  require to make a dedicated space for it on your website. How to add someone to a distribution list in 1&1 email. Particularly what I suggest is a place where individuals can learn more about it as well as in fact register for it. I advise a standalone page for it. One that has a compelling title in addition to a couple of benefits. It needs to be really simple to see the email signup box. How to add someone to a distribution list in 1&1 email. It ought to be front as well as center so after that you can utilize the remainder of the page to give even more information to obtain them truly excited concerning it.

 

Best Email Software – How To Add Someone To A Distribution List In 1&1 Email

Endorsements can function right here so if you did a good work on your lead magnet you’re certainly going to get some emails about it. How to add someone to a distribution list in 1&1 email. When you go real time, individuals will thank you for it, so keep those emails so you can repurpose them as social proof.

On your signup page and if you want to see how you can  truly  quickly create an optin page, I also  such as to add this email signup section  at the end of  every page of my website. How to add someone to a distribution list in 1&1 email. That way regardless of what page they  get on, they always have a chance to jump on my list.

 

Best Email Optin Software – How To Add Someone To A Distribution List In 1&1 Email

So now we have a way to get people on your list, Currently let’s switch equipments as well as chat a bit much more concerning what to do with them once you have them.  How to add someone to a distribution list in 1&1 email. The first thing to consider is you have to select an email delivery platform that’s going to auto deliver that lead magnet and after that the email support campaign afterward. How to add someone to a distribution list in 1&1 email. You have lots of selections right here some are free to begin some have a free trial. Some are maximize to a particular number of subscribers as well as some are easy to use as well as some are really complicated to use. How to add someone to a distribution list in 1&1 email. I happen to use Drip and I like it a lot but I’m informing you it can obtain really pricey the more individuals you hop on your list. I  have actually got 10,000 currently and also I pay near to $200 a month for that. It’s not actually that economical as well as many small companies utilize MailChimp even if I believe they do the most advertising and they’re the kind of the most around. How to add someone to a distribution list in 1&1 email. They aren’t actually really easy to use also.

 

Email Campaign – How To Add Someone To A Distribution List In 1&1 Email

What I don’t such as about MailChimp and it’s in fact type of a big deal, their emails generally get flagged to enter into the promotions tab in people’s mail provider. How to add someone to a distribution list in 1&1 email. So rather than remaining in their primary inbox, they obtain sent out to promotions where all the other you recognize business emails end up.  How to add someone to a distribution list in 1&1 email. What takes place after that is the majority of people do not end up seeing those emails. So this is up to you. MailChimp is definitely a a lot more economical option however I assume directly it’s worth it to pay even more to get people to really see your email. How to add someone to a distribution list in 1&1 email. Given that you’re going to all the difficulty to do this it would be a actual embarassment that individuals not even see them.

 

Email List Builder – How To Add Someone To A Distribution List In 1&1 Email

When you make your choice of email carriers, what you need to do is established your freebie distribution email. How to add someone to a distribution list in 1&1 email. This is the email that they get when they optin to your list and afterwards it immediately provides the lead magnet. I advise handling this truly just. Compose a truly simple email as if you were sending a really cool piece of content to a close friend. Simply state in the email just how it’s gon na help them and afterwards simply link to the item of content right inside the email. How to add someone to a distribution list in 1&1 email. So after that they have what they enrolled in and you’ve got a new email address.

 

Email Lists – How To Add Someone To A Distribution List In 1&1 Email

But guess what, we’re not finished yet. How to add someone to a distribution list in 1&1 email. Not even close. The genuine power of email marketing is not in simply delivering the lead magnet, it  remains in the repeating that comes later. How to add someone to a distribution list in 1&1 email. The suggestion being they learn through you over and over once again, building a kind of connection with you gradually. This absolutely is just the start of it. So what you intend to do after you’ve supplied the freebie they enrolled in, you intend to begin a once a week campaign. I certainly suggest one a week. I believe that’s a pleasant area that’s not too frustrating to you or to your list. How to add someone to a distribution list in 1&1 email. You don’t want to need to compose emails throughout the day. You  have actually got other points to do and they most likely do too. So as soon as a week is the timing that I like best. Just compose and send one complete email each week and the very best component is, you don’t need to keep going permanently with this. So what you do is you write a series of emails that can simply be put on automation. When you’re done they can be sent in order to each brand new customer, regardless of when they enrolled in your list. How to add someone to a distribution list in 1&1 email. Whether it’s tomorrow or more years from now they’re gon na obtain the very same emails break a week apart.

 

Email Marketing Course – How To Add Someone To A Distribution List In 1&1 Email

So the number of of these emails do you need to compose. How to add someone to a distribution list in 1&1 email. My general rule right here is to consider the length of time it normally takes your customer to make up their mind up if they want to work with you or not. From the point where a person involves your website, how long does it take them to comprise their mind to either choose you or choose a rival. Or choose to do absolutely nothing in any way. How to add someone to a distribution list in 1&1 email. If that’s two weeks, what happens if it’s 8 months. Whatever that timing has a tendency to be, that is how many emails you intend to generate. Then as you compose these emails, as well as incidentally, you do not have to take a seat and also compose them at one time. How to add someone to a distribution list in 1&1 email. You can write them once a week, and afterwards as you add a new one to the heap you basically just add it throughout of the email sequence. Every new subscriber gets them in the ideal order, each a week apart.

Now let’s talk about what goes inside these emails. How to add someone to a distribution list in 1&1 email. Each must have a single emphasis and once again we’re speaking handy content right here. We’re not chatting advertising emails, but you can do any type of kind of a combination of content. What you can do is, and also one email you can link to an short article on your blog, or if you have a video on YouTube, you can link to that. Or maybe you have a podcast so link to it. How to add someone to a distribution list in 1&1 email. Every brand new episode you generate, or it can be really simple and also simply be a actually short pointer in the email itself.

 

Email Marketing Tips – How To Add Someone To A Distribution List In 1&1 Email

You do not actually need to come up with all this content on your own either you can simply link to other short articles or other podcasts or video clips that you had nothing to do with creating. How to add someone to a distribution list in 1&1 email. You’re not claiming credit history for them, you’re just linking to them and telling them why this particular item of content would certainly be useful for them to review.

How to add someone to a distribution list in 1&1 email. Allow’s talk design momentarily, so every one of these email providers you recognize Drip, MailChimp, they feature these really appealing templates.  How to add someone to a distribution list in 1&1 email. They can be appealing to make use of since you believe that they are gon na make you find as really polished and it’s just among those sort of hot points companies like to make the most of. However truly, you wish to withstand the lure to do that. Rather than sending out these truly type of polished corporate looking emails, you intend to design your emails really simply. How to add someone to a distribution list in 1&1 email. Like you’re composing it to a buddy as opposed to a company sending spam. The various other point to do not hesitate to make use of is images, however you intend to use them carefully as well as you want to utilize them type of moderately because images can cause that spam folder or the promotions folder. How to add someone to a distribution list in 1&1 email. If you overdo with them. If I’m linking to a video inside the email, I’ll consist of a nice little thumbnail of the video and also link it right to it.

 

Email Marketing – How To Add Someone To A Distribution List In 1&1 Email

That’s the  layout  component, what  concerning the email tone. How to add someone to a distribution list in 1&1 email. An additional large blunder a lot of people make is by attempting to compose these emails extremely corporate, extremely expertly, they believe that’s gon na make them discover in a manner that individuals are gon na be extra drawn to deal with you. How to add someone to a distribution list in 1&1 email. Truthfully, it’s the contrary. Pleasant is the word right here. That opts for your website too, yet it goes especially for email. How to add someone to a distribution list in 1&1 email. Don’t try to compose like a business, try to compose like a person.

There’s such a  pattern  now  however people are  picking  an increasing number of to  deal with  organizations based on  individuals that they  intend to  deal with. How to add someone to a distribution list in 1&1 email. Not due to the fact that oh this company’s one of the most expert company, even when you’re chatting attorneys and medical professionals. How to add someone to a distribution list in 1&1 email. Individuals respond to actual people. So use emojis if it’s appropriate and definitely break up your text right into actually short paragraphs, and use checklists in it. How to add someone to a distribution list in 1&1 email. If they make sense, it just aids to break everything up no one ever wants to review a big wall surface of message.

You might be assuming, so I’m sending all this practical content when is it time for me to really make some money here and also sell my services. How to add someone to a distribution list in 1&1 email. There’s absolutely a time and also a location to do that. My regulation here is, one out of every four emails can be simply advertising so you send out three truly action packed handy content emails, attempting to construct that link with them like a useful trusted guide, and afterwards you send one. How to add someone to a distribution list in 1&1 email. Yet what I like to do here, is make it sound like you’re a good friend doing them a solid support. Letting them find out about something you can help them with. Those emails are of pure value.

Email List Marketing – How To Add Someone To A Distribution List In 1&1 Email

I likewise assume it’s fine to close those emails out with your trademark complied with by a PS which includes what I would take into consideration, a really sort of soft close or a light sales pitch. How to add someone to a distribution list in 1&1 email. Something like, if you intend to see how I can help you get going, I   would certainly enjoy to speak to you, just visit this site to set up a individually examination. How to add someone to a distribution list in 1&1 email. Something like that does not really feel intrusive, it actually feels like you’re helping them.

Let’s  speak about subject lines. Subject lines are  probably the most  vital part of your whole email marketing campaign. How to add someone to a distribution list in 1&1 email. The best subject line makes the distinction in between getting it opened or just having it being in that inbox never ever to be read. How to add someone to a distribution list in 1&1 email. I in fact recommend costs equally as much time on the subject line as the whole email itself. I understand it appears crazy but I do actually recommend thinking of 5 to 10 subject lines for every email and also it’s truly asking on your own which of these feels the most clickable. How to add someone to a distribution list in 1&1 email. There are numerous kinds of subject lines that function remarkably well and I did make a whole video concerning the ones that I personally recognize to function the very best. So decide which of those verified subject line solutions you want to put to good use. How to add someone to a distribution list in 1&1 email.